2026 Jeep Gladiator Gets the Whitecap Treatment with Retro Looks

Jeep has introduced the Gladiator Whitecap, a new package option for several of its Gladiator models. This addition builds on a recent trend within the Jeep lineup, following the December release of the Wrangler Whitecap edition. The Whitecap package offers a distinctive aesthetic treatment, drawing inspiration from Jeep’s earliest vehicles.

A Nod to Automotive History

The design of the Gladiator Whitecap mirrors that of the Wrangler Whitecap. Jeep states the visual elements are intended to evoke the look of its original production vehicles. Specifically, the package includes a Bright White roof and a side stripe featuring “1941,” a reference to the first year of production for the original Willys MB.

Did You Know? The “1941” decal on the side stripe commemorates the first year the original Willys MB—a precursor to the modern Jeep—was produced.

Beyond the white roof and stripe, the Whitecap package adds Bright White accents to the grille and a white decal displaying the trim name on the hood for Rubicon, Rubicon X, Mojave, and Mojave X trims. The Gladiator maintains its core capabilities, including a towing capacity of up to 7700 pounds and a maximum payload of 1720 pounds, and retains the ability to have its roof and doors removed.

Availability and Cost

The Whitecap package is available for the Gladiator Sahara, Rubicon, Rubicon X, Mojave, and Mojave X trims. Adding the package increases the vehicle’s price by $495. Deliveries of the Whitecap edition are expected to begin this spring. The starting price for a Sahara Whitecap is $50,680, while the higher-end Rubicon X and Mojave X trims with the package will cost $63,775.

Expert Insight: The introduction of the Whitecap package demonstrates Jeep’s strategy of leveraging heritage-inspired designs to appeal to a broad customer base. By offering a relatively affordable aesthetic upgrade, Jeep allows buyers to connect with the brand’s history without significant investment.

The Gladiator, like all models receiving the Whitecap treatment, is powered by a 285-hp 3.6-liter V-6 engine, an eight-speed automatic transmission, and four-wheel drive.

Frequently Asked Questions

What trims is the Gladiator Whitecap available on?

The Whitecap package is available on the Gladiator Sahara, Rubicon, Rubicon X, Mojave, and Mojave X trims.

How much does the Whitecap package cost?

The Whitecap package adds $495 to the price of the Gladiator.

What visual changes does the Whitecap package include?

The Whitecap package includes a Bright White roof, a Bright White side stripe with “1941” on the front doors, Bright White accents on the grille, and a white hood decal displaying the trim name on select models.

As Jeep continues to offer specialized editions, it remains to be seen how these aesthetic packages will influence future design choices and consumer preferences.