4,000 Hours of Volunteering While Battling Cancer”… Lotte Holds First ‘mom Comfortable Family Awards’ Ceremony
Lotte has announced the successful conclusion of the first-ever Lotte mom Comfortable Family Awards Ceremony. The event was held in collaboration with the Green Umbrella Children’s Foundation and the Ministry of Health and Welfare to recognise individuals and organizations that embody healthy family values.
The ceremony took place at Signiel Seoul in Songpa-gu, Seoul, where winners were honored across three distinct categories. These included exemplary parenting and the encouragement of childbirth, family sharing, and the improvement of family awareness through diversity.
Recognizing Care and Community Contribution
Individual awards were granted to those who demonstrated exceptional commitment to care and community. Ms. Kim Sook was honored for raising two biological children and three foster children, while Ms. Kang Hyeryeong was recognised for completing approximately 4,000 hours of family volunteer work while battling blood cancer.
Ms. Lee Kyungsook received an award for her work in establishing a migrant community to assist with local settlement. Each awardee in the individual and group categories received a prize of 20 million won.
Group honors were awarded to the Maria Maternity Home for its support of pregnant women’s childbirth and independence. The Daegu Jung-gu Family Center was recognised for its multicultural family volunteer group, and the Ulsan Dong-gu Family Center was honored for supporting Afghan special contributors.
Addressing Modern Social Challenges
The awards are part of a broader strategy to address evolving social dynamics. A Lotte representative stated that the awards were created to “raise public awareness of potential social issues stemming from low birth rates and changes in family structure.”
The representative further expressed hope that the stories of the awardees “will serve as an opportunity for our society to reflect once again on the meaning of family.”
A Legacy of Social Contribution
The “mom Comfortable” brand serves as Lotte’s flagship social contribution program and was launched in 2017. The program’s primary goal is to create a society where children and families can feel at ease.
To mark the brand’s 10th anniversary, Lotte hosted a citizen-participatory “mom Comfortable Festival” for three days starting on the 19th at the Seoul City Hall lawn plaza.
Looking ahead, the continued publicity of these exemplary families may encourage more individuals to engage in foster care or multicultural support. Such visibility could potentially influence broader social perceptions regarding the challenges of low birth rates.
Frequently Asked Questions
Who partnered with Lotte for the mom Comfortable Family Awards?
The awards were held in collaboration with the Ministry of Health and Welfare and the Green Umbrella Children’s Foundation.
What were the three categories for the awards?
The categories were exemplary parenting and encouragement of childbirth (childbirth and parenting), sharing within the family (family sharing), and improving family awareness (family diversity).
What is the “mom Comfortable Dream Attic” initiative?
It is an initiative by Lotte to improve the environments of local children’s centres, with 100 such centres opened to date.
How do you think recognizing diverse family structures can help combat the challenges of low birth rates in modern society?