Ajax News Roundup: Transfers, World Cup Updates and Club News
Sivert Mannsverk has officially departed Ajax for Sparta Prague in a transfer worth approximately 3.5 million euros, according to De Telegraaf. The 24-year-old Norwegian midfielder, who joined from Molde FK in 2023, may generate further revenue for the Amsterdam club through performance-based bonuses. This move coincides with a broader shift in club operations, including a total overhaul of the ticket distribution system.
Why is Ajax changing its ticket policy?
Ajax is abolishing the “Friends & Family” ticket allocation system starting next season, the club announced via its official channels. According to Ajax Life, the decision follows reports that ticket traders were abusing the system to buy up large quantities of tickets from the online shop.
The club aims to ensure tickets reach actual supporters rather than resellers. Ajax stated it will provide more information later regarding the specific details of the new ordering process.
When does the new season begin for Ajax?
The Eredivisie and Keuken Kampioen Divisie have finalized their schedules, according to official league communications. Ajax will open its season on Sunday, August 9, with an away match against PEC Zwolle.
Jong Ajax is scheduled to begin its campaign earlier, playing FC Dordrecht on Friday, August 7. Additionally, RTV Nunspeet reports that Ajax is likely to play a friendly match on July 10 at the VV Hulshorst complex, pending permit approval.
How are Ajax players performing at the World Cup?
Performance reviews for Ajax-linked players vary across international competitions. Theo Janssen told De Oranjezomer that Brian Brobbey showed immense power and growth during a 5-1 win over Sweden, where Brobbey scored twice. Janssen noted Brobbey’s ability to use defenders to create space, potentially influenced by assistant trainer Ruud van Nistelrooij.
Similarly, analysts Kenneth Perez and Ibrahim Afellay praised Noussair Mazraoui on the NOS during Morocco’s 1-0 win over Scotland. Perez, Mazraoui’s former A1 youth trainer, noted the defender’s significant development since his youth days.
Other reports are less positive. Mike Verweij and Valentijn Driessen stated on a De Telegraaf podcast that Josip Sutalo struggled during Croatia’s 4-2 loss to England, with Driessen describing the performance as “dramatic.” Meanwhile, ESPN and VoetbalPrimeur footage showed Wout Weghorst injuring teammate Lutsharel Geertruida during a Netherlands training session.
What is happening with the Johan Cruijff ArenA?
The stadium’s main entrance is undergoing a significant renovation, AT5 reports. Changes include new red and white paint under the viaduct, illuminated Andreaskruizen, and murals featuring Johan Cruijff and former mayor Eberhard van der Laan.

The viaduct now displays the Amsterdam motto: “heldhaftig, vastberaden en barmhartig.” Director Tanja Dik previously indicated that portraits of various Ajax legends could be added to the pillars.
What are the latest updates for Ajax Women?
Ajax Women have been drawn against Brøndby IF for the second qualifying round of the Women’s Champions League, according to the draw in Nyon. Trainer Anouk Bruil’s squad will face the Danish side in a single-match knockout on Wednesday, August 5.
A victory would move Ajax into a mini-tournament final on August 8 against either Slavia Prague or Rangers WFC. Success in that match would lead to the final qualifying round on August 26 and September 2.
What other news surrounds the club?
Former Ajax manager and current FC Twente technical director Erik ten Hag expressed interest in coaching a national team in the future, according to NOS WK Avond. While he does not plan to leave Twente for two years, he noted that offers from both European and non-European countries have previously arrived.
In diplomatic news, Dutch Defense Minister Dilan Yesilgöz presented an Ajax shirt to Japanese Defense Minister Shinjiro Koizumi during a visit to Japan. Additionally, Arnout Danjuma praised the family and support system surrounding Abdelhak Nouri’s recovery during an appearance at Het Oranje Café.
Frequently Asked Questions
When is the first Ajax match of the season?
Ajax begins the season on Sunday, August 9, playing away against PEC Zwolle.
Why did Ajax end the Friends & Family ticket system?
The club decided to abolish the system because it was being misused by ticket traders to buy up large quantities of tickets.
How much did Sivert Mannsverk cost Sparta Prague?
According to De Telegraaf, the transfer fee is approximately 3.5 million euros, with the potential to increase via bonuses.
How do you think the new ticketing policy will impact the atmosphere at the Johan Cruijff ArenA?