Apple to Offer Free F1 Austrian Grand Prix Access on Apple TV in the US

Apple is offering free access to the Formula One Austrian Grand Prix for U.S. users who download Apple TV and possess an Apple ID. According to the report, the free coverage includes the full race weekend at the Red Bull Ring from June 26 to 28, spanning practice sessions, qualifying, and the Grand Prix.

Why is the Austrian Grand Prix free on Apple TV?

Apple is providing the free access to attract new viewers to the sport. This move follows the streaming platform’s acquisition of Formula One rights for a reported $150 million per year starting this season.

The race weekend schedule includes early morning practice sessions. The main event starts Sunday at 6 a.m. PT or 9 a.m. ET.

Did You Know? Apple has previously expanded F1’s reach through screenings on IMAX cinemas, Times Square billboards in New York, and creator-led altcasts on Fox’s free ad-supported television service, Tubi.

How does Apple’s coverage compare to ESPN?

Critics argue that Formula One’s pursuit of revenue has reduced its exposure, as ESPN remains the most influential sports channel in the U.S. Last season, Formula One averaged a record 1.32 million viewers on ESPN.

Radio Rewind | 2025 Austrian Grand Prix | Paramount+

Apple claims its current viewing figures are comparable to F1’s final year on ESPN, though the company has not publicly released specific numbers. Global data from the first three races of this year shows an upward trend in top markets.

Expert Insight: Samantha Carter notes that the shift from linear broadcasting to a streaming-first model creates a tension between guaranteed high-value rights fees and the broad, effortless visibility provided by traditional networks. The success of this strategy depends on whether “peripheral fans” can be converted into paying subscribers.

What may happen next for F1 viewership?

Apple may use the free Austrian Grand Prix to convince casual fans to invest time and money into the rest of the season. A possible next step could involve further partnerships to replicate the linear visibility the sport had on ESPN.

The company has already established a precedent for collaboration, having previously agreed to a deal with Netflix to air the Canadian Grand Prix on both platforms. This arrangement also made Netflix’s Drive to Survive docuseries available to Apple TV subscribers in the U.S.

Frequently Asked Questions

Who can watch the Austrian Grand Prix for free?
Anyone in the U.S. who downloads Apple TV and has an Apple ID.

What parts of the race weekend are included in the free access?
The coverage includes the entire weekend, featuring practice, qualifying, and the Grand Prix.

When does the race start on Sunday?
The race begins at 6 a.m. PT or 9 a.m. ET.

Do you think streaming services can match the reach of traditional sports networks?