B2B Marketing Manager – Telecommunications & Tech Solutions

B2B Marketing Manager – Telecommunications & Tech Solutions

May 25, 2026 discoverhiddenusacom Business

Fibertel Perú is expanding its corporate strategic capabilities by seeking a specialized marketing leader to drive its brand positioning and demand generation. The initiative aims to consolidate the company’s value proposition within the competitive landscape of telecommunications and technological solutions.

Strategic Focus on B2B Growth

The organization is prioritizing the capture of new business opportunities through a structured annual marketing plan. This strategy is specifically designed to target corporate clients, including the private sector and public entities.

Strategic Focus on B2B Growth
Marketing Manager Expert Insight

By focusing on B2B communication, the company intends to strengthen its institutional presence. The goal is to generate qualified leads that directly support the commercial management team.

Did You Know? Fibertel Perú’s corporate portfolio integrates a diverse range of technical services, including connectivity, cybersecurity, cloud solutions, and fiber optics.

Bridging Technical Capability and Market Value

A central component of this strategic move is the translation of complex technical attributes into concrete benefits for the client. This approach ensures a consultative commercial communication style oriented toward results.

The role involves the creation of high-value content, such as success cases and corporate presentations. These tools are intended to facilitate the opening of new accounts and the closing of business opportunities.

Expert Insight: Samantha Carter notes that the emphasis on “consultative communication” suggests a shift toward relationship-based selling. In the B2B tech sector, the ability to align technical SLAs and redundancy with business continuity is often the primary differentiator for corporate acquisition.

Operational Requirements and Integration

The company requires a professional with a university degree in Marketing, Communications, Administration, or Commercial Engineering. Candidates are expected to possess between three and five years of experience in marketing positions.

The Best B2B Partnership Strategy for 2026

Technical proficiency in tools such as CRM systems, Google Analytics, and LinkedIn for B2B prospecting is essential. The position also demands the ability to coordinate across Commercial, Pre-sale, and Operations departments.

Future Market Implications

The implementation of campaigns tailored to specific economic verticals could allow Fibertel Perú to penetrate niche markets more effectively. This specialization may lead to a more sustained growth of the client portfolio.

the integration of marketing automation and digital pauta could potentially increase the efficiency of lead qualification. Such developments are likely to enhance the overall return on the area’s budget execution.

Frequently Asked Questions

What are the primary objectives of this marketing role?
The objective is to plan, develop, and supervise a marketing strategy focused on brand positioning, demand generation, and commercial support for Fibertel Perú’s corporate market.

What specific technical knowledge is desired for the position?
Knowledge of corporate internet, fiber optics, data links, IP telephony, and cloud solutions, as well as concepts like SLA, availability, and perimeter security, is highly desirable.

What are the contractual conditions offered?
The company offers a full-time, indefinite contract with a market-aligned salary and a defined career path.

How do you believe the integration of cybersecurity services changes the marketing approach for traditional telecommunications providers?