Bad Bunny Debuted His First Signature Adidas Sneaker at the Super Bowl Halftime Show

Bad Bunny’s Super Bowl LX halftime show was more than just a performance; it was a cultural moment. Fresh off a historic Grammy win, the Puerto Rican superstar brought the energy and aesthetic of his residency at the José Miguel Agrelot Coliseum in San Juan to Levi’s Stadium in San Francisco. The show included a recreation of his famous “casita,” a wedding, performances of his hit songs, and a display of flags representing Latin America.

A Signature Sneaker Debut

The performance was accompanied by the debut of Bad Bunny’s first signature sneaker with Adidas, the BadBo 1.0. He had previously showcased the shoe in the “Rise” colorway at a pre-game press conference. For the halftime show, Bad Bunny wore a cream-colored BadBo 1.0 that complemented his all-white Zara ensemble.

Did You Know? A limited run of 1,994 pairs of the BadBo 1.0, referencing Bad Bunny’s birth year, were released ahead of the Super Bowl.

A Long-Standing Collaboration

Bad Bunny’s partnership with Adidas has been growing for some time, evolving from reinterpretations of classic silhouettes to a full-fledged collaboration. Last year, a series of Gazelle colorways were released to commemorate his residency in Puerto Rico. An Adidas Archive exhibition at the Museo de Arte de Puerto Rico showcased the breadth of his work with the brand, including designs that had not yet been released.

The BadBo 1.0 itself is designed with a ’90s athletic trainer aesthetic, featuring a mid-top nubuck upper, hairy suede paneling, and a translucent rubber outsole. The “Resilience” colorway, worn during the Super Bowl performance, features white nubuck with light-grey suede.

Expert Insight: Bad Bunny’s Super Bowl performance and simultaneous sneaker launch demonstrate the increasing power of artist collaborations in the footwear industry, blurring the lines between entertainment and consumer products.

What’s Next?

The “Resilience” colorway of the Bad Bunny x Adidas BadBo 1.0 is scheduled to be released on February 9, 2026. Additional colorways and iterations of the BadBo 1.0 will follow, building on the momentum generated by the Super Bowl debut. Analysts expect continued collaboration between Bad Bunny and Adidas, potentially expanding into other apparel and accessories.

Frequently Asked Questions

What was Bad Bunny wearing during his Super Bowl performance?

Bad Bunny wore an all-white Zara ensemble with a football jersey bearing his last name, paired with the Adidas BadBo 1.0 sneakers in the “Resilience” colorway.

When was the Bad Bunny x Adidas BadBo 1.0 first seen publicly?

The Bad Bunny x Adidas BadBo 1.0 was first seen at a pre-game press conference a few days before the Super Bowl, in the “Rise” colorway.

What is the design of the BadBo 1.0 sneaker?

The BadBo 1.0 features a mid-top nubuck upper with hairy suede paneling and a translucent rubber outsole, drawing inspiration from ’90s athletic trainers.

How will Bad Bunny’s Super Bowl performance impact his career and influence in the fashion world?