Betches Sets First Scripted Long-Form Comedy Series, ‘Sisters
Betches is launching its first original scripted comedy series, “Sisters,” this summer as part of an expanded video content slate. The New York-based entertainment company, which reports reaching nearly half of all women in the U.S., will distribute the series across its TikTok, Instagram, and YouTube accounts.
How “Sisters” changes the Betches content model
The series marks a transition for Betches, which has previously specialized in short-form video segments. According to company details, “Sisters” is based on a viral sketch series of the same name and features episodes running between 10 and 15 minutes.
Betches comedy stars Tess Tregellas and Madeline Mahoney developed and star in the series. The company will release three episodes at launch, with additional episodes scheduled for later release.
What other shows are joining the Betches slate?
The company is bringing back the “Style Therapy” franchise featuring television personality and designer Tan France. These episodes will focus on fashion struggles and run between 1.5 and 2 minutes each.
Betches Sports is also introducing “Benched,” a social show hosted by digital creator Lucy Rohden. The series consists of 12 episodes where athletes answer questions to show their “unfiltered selves,” according to the company.
“Benched” will utilize a multi-platform distribution strategy. Short-form videos of approximately 60 seconds will appear on Instagram, TikTok, and YouTube Shorts, while full five-minute interviews will be posted on YouTube.
Why the expansion follows a corporate shift
CEO and co-founder Aleen Dreksler described the evolution of the brand from a digital media outlet into a “global cinematic universe.” Dreksler stated that the company was founded 15 years ago to provide a community where young women could laugh and “figure themselves out.”
This expansion follows the 2023 acquisition of Betches (formerly Betches Media) by LBG Media, the U.K.-based owner of LADbible. The company is currently represented by CAA and continues a decade-long collaboration with comedian and podcast host Jared Freid.
What happens next for Betches?
The success of “Sisters” could lead to further development of long-form scripted content. The company may expand its “cinematic universe” by adapting other viral sketches into full-length series.
Given the current distribution model, Betches is likely to continue diversifying its content lengths to fit different social platforms, balancing 60-second clips with longer interviews and scripted episodes.
Frequently Asked Questions
Who stars in the series “Sisters”?
The show was developed by and stars Betches comedy creators Tess Tregellas and Madeline Mahoney.
Where can viewers watch the new Betches content?
“Sisters” and “Benched” will be distributed across Instagram, TikTok, and YouTube.
Who owns Betches?
Betches was acquired in 2023 by the U.K.-based LBG Media, which also owns LADbible.
Do you prefer watching short-form clips or longer scripted series on social media?