British Cycling Extends Partnerships With Lazer and Shimano Until 2030

British Cycling has extended its partnerships with helmet brand Lazer and component brand Shimano through 2030. According to the organization, the four-year extension ensures these brands will continue providing on-bike products to the Great Britain Cycling Team, marking a relationship that will span 16 years for both suppliers.

How do Lazer and Shimano support the Great Britain Cycling Team?

Lazer has served as the official helmet supplier since 2014. The brand provides head protection for elite, Paralympic, and grassroots riders, according to British Cycling.

Shimano acts as the official groupset supplier and has supported the team for over a decade. Their role includes supporting elite and Paralympic road riders and optimizing equipment packages specifically for Paralympic road athletes.

Did You Know? Lazer has provided official helmets to the Great Britain Cycling Team’s elite, Paralympic, and grassroots riders since 2014.

What is the long-term goal of these partnerships?

The extensions aim to maintain a “joint vision” to be the best in the world, according to Stephen Park CBE, Performance Director for the Great Britain Cycling Team. Park stated that the partnership with Madison brands has been a significant part of the team’s success since 2014.

Beyond elite competition, both brands will support grassroots cycling initiatives across the country. This ensures equipment support reaches various levels of the sport.

Expert Insight: Samantha Carter notes that a 16-year technical partnership provides rare stability for athletic programs. By maintaining consistent suppliers through 2030, the team may avoid the performance dips often associated with switching equipment during Olympic cycles.

What happens next for the Great Britain Cycling Team?

The team is now positioning its equipment strategy toward future milestones. Stephen Park CBE indicated that the organization looks forward to continuing its current trajectory through the LA Olympics and beyond.

Talking Gravel Riding and Lazer Helmets with the Shimano Ontario Rep | GET A GRIP – EP.03

Because Shimano is tasked with optimizing equipment for Paralympic road riders, further technical refinements to these packages may occur as the 2030 deadline approaches. The team could also expand the scope of its grassroots initiatives as part of the new agreement.

Frequently Asked Questions

Until when are the Lazer and Shimano partnerships extended?
The partnerships are extended through 2030.

Which groups of riders benefit from these partnerships?
Support is provided to elite, Paralympic, and grassroots riders.

What specific products do these brands provide?
Lazer provides helmets, while Shimano serves as the official groupset supplier.

How do you think long-term equipment stability impacts an athlete’s performance leading up to the Olympics?