Buell Motorcycles Gets $10M Loan to Boost Super Cruiser Production in Michigan

Grand Rapids, Michigan-based Buell Motorcycle Co. is poised for significant expansion following approval of a $10 million loan from the Export-Import Bank of the United States (EXIM). The funding will be used to increase production of the Super Cruiser, a motorcycle blending American cruiser aesthetics with European superbike performance.

Reviving an American Icon

Buell Motorcycles, originally launched in 1983 by Erik Buell, experienced a turbulent history. After being acquired and subsequently discontinued by Harley-Davidson during the Great Recession, the brand name was acquired by Bill Melvin in 2020. The Super Cruiser began production in October 2025, following the receipt of 6,000 preorders, with initial deliveries to customers commencing in December of the same year.

Did You Know? Buell Motorcycles’ founder, Erik Buell, was a former motorcycle racer and Harley-Davidson engineer.

Addressing High Demand

According to CEO Bill Melvin, the EXIM loan is crucial for acquiring necessary tools, manufacturing equipment, and upgrading facilities to meet substantial customer demand. “We’ve got a huge backlog of customer orders and demand,” Melvin stated. The company anticipates a 25-fold increase in 2026 production compared to the previous year, though specific production targets remain undisclosed.

Expert Insight: The EXIM loan highlights a strategic government effort to support American manufacturing and exports, particularly for companies competing in global markets. Access to this type of financing can be a critical differentiator for smaller manufacturers facing challenges securing traditional bank loans during periods of rapid growth.

Economic Impact and Bipartisan Support

Buell currently employs approximately 60 people, with plans to add 162 workers at its Cascade Township headquarters over the next two years. The $10 million EXIM loan supplements a $972,000 grant received in May 2025 from the Michigan Business Development Program. Melvin emphasized the bipartisan support received from Michigan lawmakers, including U.S. Representatives Hillary Scholten, Tim Walberg, and Bill Huizenga, in securing the federal loan.

Looking Ahead

If Buell successfully ramps up production, it could further establish itself as a competitor to established motorcycle brands like Ducati, Harley Davidson, Indian, and BMW. Continued demand for the Super Cruiser, both domestically and internationally, may lead to further investment and expansion. However, potential challenges include supply chain disruptions and maintaining quality control during rapid growth. The company’s ability to navigate these hurdles will likely determine its long-term success.

Frequently Asked Questions

When did Buell Motorcycles begin delivering the Super Cruiser to customers?

Buell Motorcycles began delivering the first Super Cruiser models to customers in December 2025.

What is the retail price of the Buell Super Cruiser?

The Buell Super Cruiser retails for $26,000.

How many employees does Buell plan to hire in the next two years?

Buell plans to hire an additional 162 workers at its Cascade Township headquarters over the next two years.

As Buell Motorcycles accelerates its growth, what role do you see government support playing in the revitalization of American manufacturing?