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The Pokémon Company marked 30 years of the globally popular franchise with a high-profile advertising campaign during Super Bowl LVIII. The spot featured a diverse group of celebrities, including Blackpink’s Jisoo, Lady Gaga, Spanish soccer star Lamine Yamal, Formula 1 driver Charles Leclerc, recent Grammy’s host Trevor Noah, Maitreyi Ramakrishnan, and Young Miko.

A Star-Studded Celebration

The “What’s Your Favorite?” campaign debuted during the Super Bowl, showcasing a wide range of personalities and highlighting the enduring appeal of Pokémon across generations. Lady Gaga appeared in the advertisement alongside Jisoo, singing with her favorite Pokémon, Jigglypuff. The campaign aims to engage fans by encouraging them to share photos featuring their own favorite Pokémon, utilizing a new camera feature within the Pokémon GO mobile game.

Did You Know? The Pokémon Company International will host “Day Out” and “Night Out” experiences throughout the year to celebrate the 30th anniversary.

Jisoo and the Eevee Connection

Beyond the Super Bowl spot, Rolling Stone exclusively reported that The Pokémon Company is collaborating with Jisoo on an exclusive licensed merchandise line. This partnership is particularly noteworthy given Jisoo’s documented fondness for Pokémon, frequently sharing images of her collection, including Eevee accessories, on social media. Taito Okiura, vice president of marketing and media at The Pokémon Company International, stated that Jisoo was chosen for her “undeniable talent, star power, and global appeal” and her “genuine affinity for the Pokémon brand and Eevee.”

A Personal Connection

In an interview with Rolling Stone, Jisoo discussed her long-standing connection to Pokémon, recalling watching the animated series as a child. She expressed a particular fondness for Eevee, noting that she identifies with its ability to evolve into different forms, relating it to her own personal and professional growth. She also shared that she was touched when fans pointed out a resemblance between herself and Eevee.

Expert Insight: The strategic alignment of a global pop star like Jisoo with a beloved franchise like Pokémon demonstrates a sophisticated understanding of cross-promotional opportunities and the power of leveraging existing fan bases to reach new audiences.

What’s Next for Pokémon?

The launch of the “What’s Your Favorite?” campaign and the collaboration with Jisoo suggest The Pokémon Company is focused on expanding its reach and engaging with fans in new and innovative ways. Further “Day Out” and “Night Out” experiences are planned, and the release of Blackpink’s new mini album, Deadline, on February 27th, may further amplify the campaign’s visibility. The merchandise line with Jisoo will generate significant interest and sales, capitalizing on her popularity and the enduring appeal of Pokémon.

Frequently Asked Questions

What was the purpose of the “What’s Your Favorite?” campaign?

The campaign kicked off a celebration of 30 years of Pokémon and aimed to engage fans by encouraging them to share their favorite Pokémon.

Who starred in the Super Bowl advertisement?

The advertisement featured Blackpink’s Jisoo, Lady Gaga, Lamine Yamal, Charles Leclerc, Trevor Noah, Maitreyi Ramakrishnan, and Young Miko.

Is Jisoo launching a Pokémon merchandise line?

Yes, Rolling Stone exclusively learned that The Pokémon Company will be launching an exclusive licensed merchandise line in collaboration with Jisoo.

What is your favorite Pokémon and how does it connect to your own personal journey?