Celebrities in Super Bowl Ads 2026: Sabrina Carpenter, George Clooney

As the New England Patriots and Seattle Seahawks prepare to face off in Super Bowl LX on February 8, 2026, anticipation is building not only for the game and Bad Bunny’s halftime performance, but also for the star-studded commercials set to air during the broadcast. A diverse lineup of celebrities is already confirmed to appear in ads for a variety of brands.

A Return to Form for State Farm

After sitting out last year’s Super Bowl advertising lineup, State Farm is making a comeback. Kristyn Cook, executive vp and chief agency sales and marketing officer at State Farm, stated the company has a “long-standing tradition of showing up at cultural moments” and aims to “entertain fans with our signature humor.” The company intends to highlight the value proposition of choosing State Farm insurance.

Did You Know? State Farm previously skipped advertising during the 2025 Super Bowl.

Celebrity Sightings: From Sabrina Carpenter to George Clooney

Several high-profile celebrities are slated to appear in commercials. Sabrina Carpenter’s Pringles ad, shot by Vania Heymann and Gal Muggia, who also directed her “Manchild” music video, will debut during the third quarter of the game. Bradley Cooper, Matthew McConaughey, and Parker Posey will star in a series of ads for Uber Eats, while Ben Affleck, Jennifer Aniston, Matt LeBlanc, and Jason Alexander will appear in a Dunkin’ commercial.

More Star Power

Peyton Manning, Post Malone, and Shane Gillis are featured in a Bud Light ad, and Emma Stone is starring in a Squarespace commercial directed by Yorgos Lanthimos. Ben Stiller and Benson Boone will appear in an Instacart ad directed by Spike Jonze. Elijah Wood will deliver Skittles in a unique ad that will be performed live at one fan’s home.

Expert Insight: The heavy reliance on celebrity endorsements underscores the continued importance of brand recognition and cultural relevance in capturing the attention of the Super Bowl’s massive audience. This strategy aims to cut through the noise and create memorable associations between brands and popular figures.

Rounding Out the Lineup

Additional stars appearing in commercials include Danny McBride, Keegan-Michael Key, and Hailee Steinfeld for State Farm; Guy Fieri for Bosch; Adrien Brody for Turbo Tax; Kendall Jenner for Fanatics; Taika Waititi for Pepsi; Scarlett Johansson, Jon Hamm, and Bowen Yang for Ritz; Andy Cohen for Nerds; Kurt Russell and Lewis Pullman for Michelob Ultra; Elle Fanning and Andy Samberg for Hellmann’s; Laura Dern, Sam Neill, and Jeff Goldblum for Xfinity; George Clooney for Grubhub; William Shatner for Kellogg’s Raisin Bran; and Serena Williams for Ro.

What Might Happen Next

If these commercials prove successful in generating buzz and positive brand association, we could see an even greater investment in celebrity endorsements for future Super Bowl broadcasts. Brands may also experiment with more interactive or unconventional ad formats to further engage viewers. It is also possible that the trend of revisiting past collaborations, as seen with Emma Stone and Yorgos Lanthimos, could become more common.

Frequently Asked Questions

What teams are playing in Super Bowl LX?

The New England Patriots and the Seattle Seahawks are playing in Super Bowl LX.

Who is performing at the Super Bowl LX halftime show?

Bad Bunny is delivering the halftime show performance.

Which brands are advertising during Super Bowl LX?

Numerous brands are advertising, including Pringles, Uber Eats, Dunkin’, Bud Light, Squarespace, Instacart, Skittles, State Farm, Bosch, Turbo Tax, Fanatics, Pepsi, Ritz, Nerds, Michelob Ultra, Hellmann’s, Xfinity, Grubhub, Kellogg’s Raisin Bran, and Ro.

With such a star-studded lineup of commercials, will the ads themselves become as much a draw for viewers as the game and the halftime show?