Chime Becomes Official MLS Partner in New Multi-Year Deal

Major League Soccer (MLS) has secured a significant new partnership with Chime, a leading US financial technology company. This marks Chime’s first major investment in professional soccer, establishing them as the official retail banking, credit card, and debit card partner of MLS in the United States.

A New Era for MLS Sponsorship

The agreement, announced today, comes ahead of the 2026 MLS season, which is scheduled to begin on Saturday, February 21. The partnership signifies a growing trend of fintech companies recognizing the value of sports sponsorships to reach a broad audience.

Key Components of the Partnership

Chime’s involvement will extend beyond simple branding. The company will be the presenting partner for the MLS All-Star Game on July 23, gaining prominent jersey branding rights. Throughout the season, Chime will be integrated into MLS platforms, live events, and fan experiences. Further engagement will include “national contextual advertising” and a co-branded content series highlighting MLS players and personalities, as well as in-stadium signage.

Did You Know? Inter Miami CF, the 2025 MLS Cup champion, will be featured as the league kicks off its 2026 season.

MLS already boasts a strong portfolio of partners, including Audi, Walmart, Polymarket, Continental Tres, Corpay, and Adidas, demonstrating the league’s increasing commercial appeal.

Expert Insight: This partnership with Chime reflects MLS’s success in attracting diverse sponsors and expanding its reach beyond traditional sports fans, leveraging the growing interest in both soccer and financial technology.

The deal suggests a potential for increased investment in the league as it prepares for the 2026 World Cup, which is expected to further elevate the profile of soccer in North America. Other fintech companies may follow suit, seeking similar opportunities to connect with MLS fans.

Frequently Asked Questions

What type of partnership is this between MLS and Chime?

Chime is becoming the official retail banking, credit card, and debit card partner of MLS in the US.

When does the 2026 MLS season begin?

The 2026 MLS season begins on Saturday, February 21.

What are some of the benefits for Chime through this partnership?

Chime will be the presenting partner for the MLS All-Star Game and will have season-long integration on MLS platforms, at live events, and through fan experiences.

How might increased sponsorship impact the growth and visibility of Major League Soccer in the coming years?