Dongfeng confirms Kiwi pricing for 007 'fastback coupe'

Dongfeng is expanding its presence in New Zealand with the launch of the 007, a new fastback coupe positioned as a competitor to established electric vehicles like the BYD Seal and Tesla Model 3. Armstrong’s Distribution, the company’s New Zealand importer, has announced pricing and specifications for the vehicle, marking it as the third model in Dongfeng’s local portfolio.

Performance and Pricing

The Dongfeng 007 is available in two versions. The Long Range, a rear-drive model, starts at $54,900. For an additional $5,000, customers can opt for the Performance AWD model, priced at $59,990. This higher-tier version boasts a significant power increase to 400kW and a claimed acceleration of 0-100km/h in just 3.9 seconds.

Did You Know? The Dongfeng 007 is the largest model currently offered in the Dongfeng lineup in New Zealand.

Range and Efficiency

Both versions of the 007 are equipped with a 70kWh battery. The Long Range model offers a WLTP-rated range of 520km, while the Performance AWD version provides 389km of range. Armstrong’s Distribution claims the vehicle’s 0.209 drag coefficient makes it the most aerodynamically efficient EV sedan currently available in New Zealand.

Interior and Technology

The 007 features a 15.6-inch digital interface powered by a Qualcomm Snapdragon 8155 computing chip. Both models include a 1.84 square-metre Double Coated Panoramic Glass roof, frameless doors, 19-inch alloy wheels, and adjustable height electric tailgate. Interior appointments include “soft touch” leather upholstery and power front seats with ventilation, along with Apple CarPlay and wireless mobile phone charging. Android Auto is available as an option.

Expert Insight: The introduction of the Dongfeng 007 with its competitive pricing and performance specifications suggests a deliberate strategy to gain market share in the rapidly evolving electric vehicle sector in New Zealand.

A 19-speaker Wanos “theatre-grade” panoramic sound system with integrated headrest speakers and ambient lighting synchronization is also standard. Interior trim differs between models, with the Long Range featuring Grey/Black and the Performance model offering Ivory/Grey.

Exterior Options and Safety

The 007 is standard in Morning White, with additional color options – Night Shadow Black, Sun Gold, and Stone Grey – available for $499. The Performance version exclusively offers Orchid Purple. Safety features include six airbags, rear parking sensors, and a 540-degree surround-view camera. While not yet tested by NCAP/ANCAP, the 007 carries a five-star Vehicle Safety Risk Rating (VSRR) in New Zealand.

Warranty and Support

Dongfeng provides a six-year/200,000 km vehicle warranty, an eight-year/200,000km battery warranty, and six years of roadside assistance with the 007.

Frequently Asked Questions

What are the two versions of the Dongfeng 007?

The Dongfeng 007 is available as a Long Range rear-drive model and a Performance AWD model.

What is the claimed 0-100km/h acceleration time for the Performance AWD model?

The Performance AWD model is claimed to accelerate from 0-100km/h in 3.9 seconds.

What type of warranty does Dongfeng offer on the 007?

The 007 comes with a six-year/200,000 km vehicle warranty, an eight-year/200,000km battery warranty, and six years of roadside assistance.

As Dongfeng enters a competitive market, will the 007’s combination of performance, features, and price resonate with New Zealand consumers?

Dongfeng confirms Kiwi pricing for 007 ‘fastback coupe’