Dua Lipa Launches DUA by AB Skincare Pop-Up in Paris
British singer Dua Lipa is expanding her lifestyle footprint into the heart of Paris. From May 27 to June 7, 2026, the artist will host a pop-up store dedicated to her skincare line, DUA by AB, marking the first physical retail presence for the brand in France.
The event will take place at the Augustinus Bader boutique, located at 84 Galerie de Beaujolais in the Palais Royal. The space has been entirely redesigned to serve as an extension of the singer’s aesthetic universe, transitioning the collection from an exclusively online offering to an “in real life” experience.
An Immersive Skincare Experience
Visitors to the pop-up can explore a three-product routine developed in collaboration with Augustinus Bader. The collection includes the Balancing Cream Cleanser, the Supercharged Glow Complex illuminating serum, and the Renewal Cream moisturizer.
Each product is formulated with TFC5™ technology, which is designed to improve skin elasticity and strengthen the cutaneous barrier. The line is positioned as a high-performance routine intended to fit the demands of a daily schedule from morning to night.
Beyond Beauty: The Wellness Bar
The installation is designed as an immersive experience rather than a traditional beauty corner. Guests can access personalized skincare advice and a ten-minute express treatment aimed at providing an instant “Dua’s Glow.”
At the rear of the boutique, a healthy bar offers beverages designed to “nourish the skin from the inside.” In addition to the signature matcha, the menu includes a blue smoothie made with banana, blueberries, spirulina, mango, coconut water, ginger, and collagen peptides. These wellness drinks are priced at 10 euros each.
A Broader Brand Strategy
This venture is part of a wider effort to build a coherent brand identity that extends beyond the music industry. This strategy was previously evident in the Service95 Book Club, where Lipa organised literary conversations, author meetings, and physical events to share her passion for reading.
By bridging the gap between her personal tastes and consumer experiences, the artist is creating a multifaceted lifestyle universe. This approach may lead to further physical expansions or the introduction of additional wellness-focused categories in the future.
Visitor Information
- Location: Boutique Augustinus Bader, 84 Galerie de Beaujolais, 75001 Paris
- Dates: May 27 to June 7, 2026
- Hours: 11:00 AM to 7:00 PM daily
- Skin Bar: Open daily from 12:00 PM
Frequently Asked Questions
Where is the DUA by AB pop-up located?
The pop-up is located at the Augustinus Bader boutique at 84 Galerie de Beaujolais, 75001 Paris, in the Palais Royal.
What products are included in the DUA by AB routine?
The routine consists of three products: the Balancing Cream Cleanser, the Supercharged Glow Complex (illuminating serum), and the Renewal Cream (moisturizer).
How much do the wellness drinks cost at the Skin Bar?
The beverages, including the signature matcha and blue smoothie, are priced at 10 euros each.
Do you think celebrity-led wellness brands are more effective when they offer immersive physical experiences like this pop-up?