EBU Extends European Games Broadcasting Rights Through 2031

The European Broadcasting Union (EBU) has renewed its media rights deal with the European Olympic Committees (EOC) to broadcast the European Games through 2031. According to the announcement, the agreement ensures extensive free-to-air and digital coverage across Europe, spanning two Olympic cycles including LA28 and Brisbane 2032.

The fourth edition of the multi-sport event will take place in Istanbul from June 16 to 27, 2027. This upcoming edition will feature top athletes competing across 26 different sports.

Istanbul 2027 will serve as a primary pathway for athletes seeking Olympic berths, offering more than 100 direct Olympic qualification places. EOC CEO Jan Lehmann stated the partnership is essential to showcase performances on free-to-air television as athletes prepare for the LA28 Games.

Did You Know? The European Games launched in 2015 in Baku, with subsequent editions held in Minsk in 2019 and Kraków in 2023.

What does the EBU and EOC agreement cover?

The enhanced agreement allows the EBU to continue media rights distribution across the continent. EBU members and partner broadcasters are expected to provide extensive free-to-air coverage to European audiences, according to the deal.

Digital access will be handled via Eurovision Sport, the EBU’s free streaming platform. Andreas Aristodemou, Director of Olympics at EBU Sport, said the platform will provide complementary coverage to fans worldwide to ensure visibility for athletes and federations.

Why is the Istanbul 2027 event significant for athletes?

The event acts as a defining milestone in the Olympic journey for Europe’s best sporting talent. Because it offers over 100 direct qualification spots, it is a critical juncture for those aiming for the Olympic Games.

Aristodemou noted that EBU members help connect audiences with these athletes throughout the year. This includes following their progress from European and World Championships through to the Olympics.

Expert Insight: Samantha Carter suggests that by securing free-to-air rights through 2031, the EOC is prioritizing mass accessibility over gated content. This strategy likely aims to maximize the profile of “next generation” athletes during the high-stakes qualification windows for LA28 and Brisbane 2032.

What happens next for European sports broadcasting?

The EBU may continue to consolidate its hold on major continental sports rights. Earlier this month, the organization extended a separate rights tie-up with the European Athletics governing body to provide free-to-air coverage through 2031.

OCA Wishes EOC Success for Inaugural European Games

The existing athletics agreement, which began in August 2018, runs through the 2020-27 cycle. This parallel extension suggests the EBU is building a long-term framework for public-service broadcasting across multiple Olympic sports.

Frequently Asked Questions

When and where will the next European Games be held?
The fourth edition will be held in Istanbul from June 16 to 27, 2027.

How many sports are featured in the European Games?
The event features athletes competing across 26 sports.

How can fans watch the European Games?
Coverage will be available via free-to-air television through EBU members and partner broadcasters, as well as digital streaming via Eurovision Sport.

How do you think expanded free-to-air access impacts the visibility of Olympic athletes?