EverPass & Apple TV: F1, MLS & MLB Now Available to Commercial Venues

EverPass Media, a platform delivering live sports to commercial businesses, has expanded its offerings through a new distribution agreement with Apple TV. This partnership brings the full range of Apple TV sports programming to EverPass subscribers, specifically within the EverPass Core package, at no extra cost.

Expanding Sports Access for Businesses

The deal encompasses a significant portfolio of sports content from Apple, including complete coverage of Formula 1 (F1) motor racing, every live Major League Soccer (MLS) match, and Friday night Major League Baseball (MLB) doubleheaders. According to EverPass Media’s chief executive, Alex Kaplan, the collaboration “enhances our ability to deliver must-have live sports to commercial audiences.”

Did You Know? EverPass originally launched its service in April 2023, quickly establishing itself as a provider of live sports content for businesses.

A Growing Content Library

This addition to EverPass Core complements an already robust selection of sports programming, featuring European soccer’s Champions League, NFL action, and both NBA and WNBA basketball. The announcement arrives strategically ahead of the 2026 MLS season, beginning Saturday, February 21, and two weeks before the start of the current F1 season.

EverPass has been actively securing content partnerships. In mid-December, they distributed the boxing match between Anthony Joshua and Jake Paul to commercial establishments via a deal with Most Valuable Promotions (MVP). Prior to that, in September, the company established a multi-year content licensing agreement with ESPN.

Expert Insight: The expansion of EverPass’s content library through partnerships with major players like Apple and ESPN signals a growing market for live sports distribution specifically targeted at commercial venues, offering a compelling alternative to traditional broadcast models.

Frequently Asked Questions

What sports are now available on EverPass Core?

EverPass Core now includes Formula 1, Major League Soccer, Major League Baseball (Friday night doubleheaders), the Champions League, NFL action, NBA and WNBA basketball.

When was EverPass launched?

The service was originally launched in April 2023.

What other recent sports events has EverPass distributed?

EverPass recently distributed the Anthony Joshua vs. Jake Paul boxing bout to bars, restaurants, and other commercial businesses in the US.

As EverPass continues to build its content offerings, it could attract a wider range of commercial subscribers seeking to enhance the viewing experience for their customers. Further partnerships with other sports leagues and broadcasters are a possible next step, potentially solidifying EverPass’s position as a key player in the commercial sports distribution market.