Father and Son Reinvent Traditional Mexican Cardboard Art in Puebla
Marco Antonio Balderas and Mario Balderas Flores, a retired architect and a dentist, have left their professional careers to establish LunAmasoli, a cardboard art laboratory in Puebla, Puebla. The father and son now apply their technical backgrounds to the practice of Mexican cartonería, focusing on pop art and traditional figures to strengthen family bonds and build a lasting legacy, according to the report.
Why did a dentist and architect switch to cardboard art?
The Balderas family decided to set aside their professional degrees to follow a shared vocation for cartonería. Mario Balderas defines this transition as a journey of reconnection intended to strengthen family ties and grow together.

The pair operates LunAmasoli not as a traditional workshop, but as a creativity laboratory. This shift represents a move from established professional fields into a creative venture that blends traditional Mexican craft with contemporary culture.
What does the LunAmasoli catalog include?
The laboratory produces a variety of cardboard pieces that merge pop art with traditional techniques. Their current achievements include figures of classic superheroes and characters from Harry Potter.
The workshop is currently expanding its offerings to include the following items:
- High-quality cardboard masks.
- Mobile figures.
- Alebrijes featuring articulated mechanisms.
- Pieces dedicated to prominent figures in Mexican history.
How could this impact their family legacy?
The project is designed to be a durable work of art in its own right, with the creators viewing the relationship between father and son as the most lasting piece they can build. This approach suggests that the emotional outcome of the business is as significant as the commercial products.

Future developments may involve further expansions of their technical catalog. The integration of articulated mechanisms in alebrijes could lead to more complex engineering projects within the cardboard medium.
Frequently Asked Questions
Who are the founders of LunAmasoli?
The company was founded by Marco Antonio Balderas, a retired architect, and his son, Mario Balderas Flores, a dentist.
Where is the cardboard laboratory located?
The workshop is located in the city of Puebla, Puebla.
What materials and styles do they use?
They use cardboard, glue, and color to create a blend of traditional Mexican cartonería and contemporary pop art.
Do you believe switching careers for a creative passion improves long-term family wellness?