Gavin & Stacey legends join cast of BBC festive animation this Christmas
The BBC and Magic Light Pictures have announced an adaptation of “The Baddies,” written by Dame Julia Donaldson and Axel Scheffler, which will air during the Christmas period. The production features a cast including Rob Brydon, Alison Steadman, and Sheridan Smith, continuing a decade-long tradition of festive storytelling for the broadcaster.
The story centers on three villains: a troll played by Hammed Animashaun, a ghost voiced by Rob Brydon, and a witch played by Alison Steadman. According to the announcement, these characters boast about their wickedness and plot tricks to play on a girl, played by Robyn Cara, who moves into a nearby cottage.
A mouse, voiced by Francesca Mills, challenges the trio to steal the girl’s blue spotty hanky. The production is described as a story focusing on courage, kindness, and standing up to bullies. Sheridan Smith serves as the narrator for the film.
Who is in the cast of The Baddies?
The production brings together several high-profile actors. Rob Brydon, Alison Steadman, and Sheridan Smith lead the ensemble. They are joined by Hammed Animashaun, Robyn Cara, and Francesca Mills.
Dame Julia Donaldson stated that the cast captured the “humour, silliness and spookiness” of the characters. Smith described the project as a “joy” and characterized the animation as “absolutely beautiful.”
Why does this adaptation matter for the BBC?
The BBC has a established history of airing Magic Light Pictures adaptations during the holidays. This strategy leverages the popularity of Donaldson and Scheffler’s work, which includes “The Gruffalo,” “Stick Man,” and “The Highway Rat.”
Donaldson noted that inventing “gloriously wicked characters” provided the creative spark for the story. The goal was to explore what happens when villains meet someone brave enough to outwit them.
What happens next for the series?
Given the 8.7 million views for “The Scarecrows’ Wedding,” the BBC may see similar high traffic for “The Baddies.” This success could lead to further adaptations of Donaldson and Scheffler’s library.

Existing adaptations remain available for streaming on iPlayer. The broadcaster is likely to promote these older titles alongside the new release to drive viewership across the platform.
Frequently Asked Questions
What is the plot of The Baddies?
Three villains—a troll, a ghost, and a witch—attempt to steal a blue spotty hanky from a young girl after a mouse challenges them to do so.
Who narrates the film?
Sheridan Smith serves as the narrator for the adaptation.
Where can viewers find previous Magic Light adaptations?
Stories such as “The Gruffalo,” “Stick Man,” and “The Highway Rat” are available to stream on iPlayer.
Which Julia Donaldson and Axel Scheffler character is your favorite to see on screen?