George Motz’s Grub Street Diet
For George Motz, the renowned burger expert and author of the state-by-state guide Hamburger America, the culinary world is both a professional pursuit and a deeply ingrained personal routine. Since opening his restaurant, also named Hamburger America, in late 2023, Motz has balanced the demands of a brick-and-mortar establishment with a disciplined, albeit flavor-focused, lifestyle.
His daily regimen often begins with a consistent morning routine: coffee, a bike ride, and a fried egg seasoned with sambal goreng—a condiment featuring fried shallots, chili powder, garlic, and salt. This focus on specific, high-quality ingredients extends to his professional life, where he meticulously tests recipes, such as the century-old Mississippi slugburger, and manages the logistical challenges of catering private events.
Did You Know? George Motz maintains a personal archive of photos from every memorable meal he has ever eaten, allowing him to provide specific restaurant recommendations from his years-spanning digital library.
The Philosophy of Portion Control
Despite his immersion in the world of hamburgers, Motz employs a self-imposed strategy to manage his intake, which he calls the “half-diet.” By sharing meals with his partner, Dee, he navigates a career centered on indulgent foods while maintaining a balance that allows him to enjoy diverse culinary experiences, from market-fresh vegetables at ABC Kitchens to his own restaurant’s offerings.

Expert Insight: The “half-diet” approach highlights a practical, behavioral strategy for managing caloric intake without sacrificing the social and sensory pleasures of dining. By externalizing portion control through sharing, individuals in high-access food environments may be able to maintain dietary variety while avoiding overconsumption.
Looking Ahead
As Motz continues to refine his menu and collaborate with partners like Breads Bakery for upcoming festivals, his approach to food remains rooted in both tradition and experimentation. His continued focus on testing historical recipes will lead to further additions to the Hamburger America menu. As he balances his time between his restaurant, family life, and ongoing documentation of the American burger landscape, his influence on the culinary scene is likely to remain significant.
Frequently Asked Questions
What is the “half-diet”?
The “half-diet” is a method used by George Motz where he shares half of his meal with another person to manage his food intake.
How does George Motz approach recipe development at his restaurant?
He conducts testing for new items, such as the Mississippi slugburger, and keeps only three burger options on the menu at any given time.
What is the origin of Motz’s interest in food?
His obsession with food began in his early teens when he was responsible for feeding his siblings while his mother worked nights.
How do you manage your own dietary habits when dining out at your favourite restaurants?