Getty Images Renews Formula 1® Partnership | 2026 Deal

A significant partnership in the world of motorsports has been extended. Getty Images (NYSE: GETY), a global visual content creator and marketplace, announced today, January 12, 2026, that it has renewed a multi-year agreement with Formula 1®.

The Renewal: A Continued Visual Partnership

The renewed agreement signifies a continued collaboration between Getty Images and Formula 1®. This partnership centers around Getty Images serving as a visual content provider for the racing series.

Did You Know? Getty Images is identified as a “preeminent” global visual content creator and marketplace.

What This Means for Formula 1®

The continuation of this agreement could mean consistent high-quality visual coverage of Formula 1® events for fans and media outlets. Getty Images’ extensive network and expertise in sports photography and videography are likely to remain a key asset for the racing series.

Expert Insight: Maintaining a strong visual identity is crucial for any major sporting league. This renewal suggests Formula 1® values the brand recognition and global reach that Getty Images provides through its imagery.

Potential Future Developments

It is possible that the renewed agreement will include expanded content offerings, such as more behind-the-scenes footage or innovative visual formats. Analysts expect that both parties may explore new technologies to enhance the fan experience through visual media. Further details of the agreement have not been publicly disclosed, so the full scope of the partnership remains to be seen.

Frequently Asked Questions

What is Getty Images?

Getty Images is described as a preeminent global visual content creator and marketplace.

What is Formula 1®?

Formula 1® is a racing series that has entered into a multi-year agreement with Getty Images.

When was the agreement renewed?

The agreement was renewed on January 12, 2026.

How important is visual content in attracting and retaining fans in modern motorsports?