Head of Group Marketing Services – Baumer Group

Head of Group Marketing Services – Baumer Group

June 19, 2026 discoverhiddenusacom Business

Baumer Group CEO Oliver Vietze is seeking a new leader for the Group Marketing Services team based in Frauenfeld, Switzerland. The appointment aims to refine the company’s brand system and marketing processes to meet evolving international market requirements, according to a statement from Vietze.

Why is Baumer Group updating its marketing leadership?

The company intends to sharpen its brand system and marketing processes to better align with international market demands. While a well-known brand agency developed the current branding several years ago, CEO Oliver Vietze stated the need to further develop the existing foundation.

Why is Baumer Group updating its marketing leadership?

Baumer Group operates as a family-owned business with a history spanning nearly 75 years. The company identifies its core brand values as partnership, precision, and pioneering spirit, according to Vietze.

Did You Know? Baumer Group is a family-owned enterprise that has spent nearly 75 years building its image as an innovative provider for both mid-sized companies and world market leaders.

What are the responsibilities of the Group Marketing Services team?

The Group Marketing Services team manages the unified appearance of all company entities from the headquarters in Frauenfeld, Switzerland. According to Vietze, the team’s remit includes corporate design, corporate communication, graphics, video, social media, and the design and content of the group homepage.

While individual business units handle marketing messages for specific products, the Group Marketing Services team oversees company-wide branding for all corporate and product brands. This team coordinates with business units and marketing colleagues within global sales companies.

Expert Insight: Samantha Carter notes that the decision to “sharpen” a brand system developed by a top agency suggests a shift from creative establishment to operational optimization. The focus on “global teams” indicates a need for tighter synchronization between Swiss headquarters and international sales hubs.

What qualifications does the CEO require for the role?

Oliver Vietze is seeking a leader with a proven track record in B2B marketing and brand development. The role requires an affinity for modern digital tools and the ability to lead global teams, according to the CEO.

Baumer Corporate Video

The position reports directly to Vietze and requires a high level of independence when collaborating with business units and sales companies. Proficiency in English is a mandatory requirement for the candidate.

What may happen next for Baumer Group’s branding?

A new leader could potentially implement more streamlined marketing processes to increase the company’s agility in international markets. This may involve a closer integration of digital tools across the global sales network to ensure a more consistent corporate identity.

The company is likely to maintain its core values of precision and pioneering spirit while evolving how those values are communicated to its diverse client base of mid-sized firms and global market leaders.

Frequently Asked Questions

Where is the Group Marketing Services team located?
The team is based at the Baumer Group headquarters in Frauenfeld, Switzerland.

Who does the head of Group Marketing Services report to?
The position reports directly to CEO Oliver Vietze.

What specific marketing areas does the team manage?
The team is responsible for company-wide branding, corporate design, corporate communication, graphics, video, trade fairs, social media, and the group homepage.

How do global B2B companies balance a unified corporate identity with the specific needs of diverse international markets?