Herbalife Announces Cristiano Ronaldo Invests $7.5 Million in Pro2col™ Technology, Acquires 10% Equity Stake

Hong Kong – February 23, 2026 – In a move signaling confidence in the future of personalized wellness, global soccer icon Cristiano Ronaldo has taken a 10% equity stake in HBL Pro2col Software, LLC, a subsidiary of Herbalife Ltd. (NYSE: HLF). The $7.5 million investment accompanies a commitment from Ronaldo to provide services and sponsorship rights to Pro2col Software.

A Long-Standing Partnership Evolves

This investment builds upon a decade-long partnership between Ronaldo and Herbalife, which began in 2013. The collaboration has already yielded products like Herbalife24^® CR7 Drive, a sports drink designed for athletes of all levels. Herbalife CEO Stephan Gratziani described Ronaldo’s decision as “an important milestone” in their relationship.

Did You Know? Herbalife has been a global nutrition partner to Cristiano Ronaldo since 2013, focusing on improving nutrition and athletic performance.

Pro2col: The Future of Personalized Wellness

At the heart of this investment is Pro2col, Herbalife’s next-generation digital platform. Pro2col is designed to deliver personalized health and wellness plans based on an individual’s unique data, tracking daily habits and nutrition. The system utilizes Pro2Score, a proprietary wellness scoring system, to provide clarity and motivation.

Pro2col isn’t just for consumers; it also provides Herbalife’s independent distributors with tools to enhance customer engagement and support, aiming to make personalized wellness more accessible and scalable.

Expert Insight: Ronaldo’s investment suggests a growing trend of elite athletes leveraging their brand power not just as endorsers, but as active stakeholders in the health and wellness technologies they use and promote. This could signal a shift towards more integrated athlete-driven innovation in the sector.

What’s Next for Pro2col and Herbalife?

Herbalife has initiated a phased beta rollout of Pro2col, currently available in the U.S., Canada, and Puerto Rico. The company plans to expand beta access to select EMEA markets in 2026, gathering user insights to inform a broader commercial release. Herbalife’s long-term strategy is to become a more connected, data-driven health and wellness platform, integrating products, community, AI, and digital capabilities.

Ronaldo expressed his belief that Pro2col has the potential to “truly change how people engage with their health and wellness,” and highlighted the platform’s combination of science, innovation, and personal support.

Frequently Asked Questions

What is Pro2col?

Pro2col is Herbalife’s next-generation, digital, personalized health and wellness operating system designed to drive daily engagement and measurable outcomes through a data-driven approach.

How much did Cristiano Ronaldo invest in Pro2col?

Cristiano Ronaldo invested $7.5 million in HBL Pro2col Software, LLC, acquiring a 10% equity interest.

Where is Pro2col currently available?

Pro2col is currently in beta testing and available to distributors and customers in the U.S., Canada, and Puerto Rico.

As Herbalife continues to refine and expand Pro2col, will this type of athlete-backed technology become more commonplace in the pursuit of personalized health and wellness?