Holiday Land 2026: Events Focus on Personal Connections & Training

Holiday Land, a franchise system comprised of approximately 200 independent travel agencies, is prioritizing in-person interactions for its members and their teams in 2026. This renewed focus comes as the company emphasizes the irreplaceable value of direct contact, particularly in a rapidly changing market.

A Return to Face-to-Face Collaboration

According to Michael Sawang, Managing Director of Alpha Reisebüro Partner, “Personal contact is not a ‘nice-to-have’ for us. We see indispensable, especially in times of rapid market changes.” The planned events aim to bring together partners, provide practical insights, and foster collaboration among colleagues, transforming information into actionable knowledge for daily operations.

Upcoming Regional Events

The first event on the calendar is a regional meeting for the North-East region, scheduled for April 12-14, 2026, at the Innside by Melia Wolfsburg. This meeting will include a visit to the Autostadt Wolfsburg and a day dedicated to discussions with tourism partners.

For the Central/West region, an exclusive trip is planned for April 13-16 to the Aldiana Club Naga Bay. This event is designed to encourage intensive exchange among franchise owners, prioritizing dialogue over a packed agenda. A further regional meeting for the Central/West/South region is scheduled for May 8-10, with details to be announced.

Did You Know? Holiday Land is celebrating its 30th anniversary, with nine of its member travel agencies reaching their own 30-year milestone with the franchise in 2025/2026.

Training and Development

The employee academy, in cooperation with Schauinsland-Reisen, will take place from September 30 to October 4, heading to the Lopesan Baobab Resort in Gran Canaria. Additional events, conferences, training sessions, and booking competitions are also planned throughout the year.

Expert Insight: The emphasis on in-person events suggests a strategic response to the challenges of maintaining strong relationships and knowledge-sharing within a franchise network, particularly as market dynamics shift. Prioritizing direct interaction could be a key differentiator for Holiday Land in a competitive landscape.

Holiday Land operates as a brand under Alpha Reisebüro Partner, based in Oberursel, Germany. Alpha also encompasses the Schauinsland-Reisen Partner cooperative, which includes around 600 travel agencies across Germany.

Frequently Asked Questions

What is the primary focus of Holiday Land’s events in 2026?

The primary focus is on fostering personal connections and collaboration among franchise owners and their teams, recognizing the importance of direct contact in a changing market.

Where will the first regional meeting take place?

The first regional meeting for the North-East region will be held from April 12-14, 2026, at the Innside by Melia Wolfsburg, including a visit to the Autostadt Wolfsburg.

Who is Alpha Reisebüro Partner?

Alpha Reisebüro Partner is the tourism company based in Oberursel, Germany, that owns the Holiday Land franchise brand, and also the Schauinsland-Reisen Partner cooperative.

As Holiday Land invests in strengthening its network through in-person events, what role do you see personal connections playing in the future of the travel industry?