HomeBoost's app will show you where to save on your utility bills

Driven by a simple observation – post-it notes from her daughter reminding everyone to switch off the lights – Selina Tobaccowala has launched a new venture aimed at empowering homeowners to reduce energy consumption. After selling her previous startup, Gixo, to OpenFit, Tobaccowala sought a new challenge, ultimately focusing on sustainability and climate solutions.

Addressing a Consumer Pain Point

Tobaccowala’s research, informed by her experience as former president and CTO of SurveyMonkey, revealed a significant frustration among consumers. Many receive notifications comparing their energy usage to neighbours but lack clear guidance on how to lower their bills. This insight led to the creation of HomeBoost, a company designed to simplify home energy assessments.

Did You Know? HomeBoost’s assessment process utilizes an infrared camera and a blacklight to identify areas of energy loss within a home.

The HomeBoost Approach

HomeBoost provides customers with a “BoostBox” containing tools – including an infrared camera and blacklight – and access to an app. The app guides users through a home assessment, identifying areas where energy is being lost. The app then generates a customized report with cost-effective upgrade suggestions, factoring in available rebates based on location.

While many utility companies offer similar energy audits, Tobaccowala found consumers often felt these assessments were primarily sales pitches for expensive HVAC upgrades. HomeBoost aims to offer a more transparent and affordable alternative, costing $99 – roughly a quarter of the price of a traditional in-person assessment.

Expanding the Reach of Home Energy Efficiency

HomeBoost is already partnering with utility companies like Central Hudson, Omaha Public Power District and Avista to offer its services to a wider audience. In some cases, utilities fully cover the cost of the BoostBox, with Central Hudson offering the kit through public libraries. Omaha Public Power District covers all but $19 of the cost.

Expert Insight: By providing consumers with accessible data and actionable recommendations, HomeBoost is attempting to address a key barrier to energy efficiency – the feeling of being overwhelmed or misled by complex information.

Recognizing that not all homeowners prefer a self-guided assessment, HomeBoost has also developed a professional version of its app for energy auditors. The company is testing a feature to connect homeowners with contractors to implement the recommended upgrades, providing a potential new business stream for those professionals.

Tobaccowala envisions HomeBoost as a catalyst for broader climate impact, aligning the interests of consumers, utilities, and contractors around the common goal of reducing energy consumption and lowering utility bills.

Frequently Asked Questions

What does the BoostBox include?

The BoostBox includes an infrared camera, a blacklight, and a link to an app that guides customers through the home energy assessment process.

How much does a HomeBoost assessment cost?

A HomeBoost assessment costs customers $99, which is approximately a quarter of the cost of a traditional, in-person assessment.

Does HomeBoost work directly with utility companies?

Yes, HomeBoost has signed deals with Central Hudson, Omaha Public Power District, and Avista, with some utilities covering all or part of the cost for customers.

As HomeBoost continues to refine its offerings and expand its partnerships, will this model become a mainstream approach to home energy efficiency?

HomeBoost’s app will show you where to save on your utility bills