[Interview] Where Sound Meets Design – Redefining the Audio Experience With Music Studio – Samsung Newsroom Malaysia

Samsung Electronics is redefining home audio by treating speakers as sculptural design objects through its Music Studio wireless Wi-Fi series. According to the company’s Visual Display Business Division, the lineup uses a 3.1.1 channel system for immersive sound and collaborations with designer Erwan Bouroullec to blend high-fidelity audio with interior aesthetics.

How does Samsung Music Studio differentiate between casual and immersive listening?

Samsung developed two distinct models to match specific consumer behaviors. Jongmin Kim of the Product Planning Group states the company identified two primary user groups: “casual listeners” who prefer background music for daily life, and “immersive listeners” who prioritize fine sonic detail and deep engagement with content.

The Music Studio 5 targets the casual listener with a focus on lifestyle integration and refined aesthetics. In contrast, the Music Studio 7 is engineered for the immersive listener, focusing on spatial audio and high-performance acoustics. This split allows Samsung to optimize the hardware based on whether a user wants a design piece that plays music or a dedicated audio powerhouse.

What technologies drive the spatial audio in Music Studio 7?

The Music Studio 7 uses a 3.1.1 channel system to simulate a live performance environment from a single device. According to Jongbae Kim of the Sound Lab, the goal was to prevent sound channels from blending together, which typically happens in compact speakers.

Samsung employs two primary technologies to achieve this:

• Waveguide: This physical structure controls high-frequency ranges, which naturally have strong directivity.
• Pattern Control: This uses phase control signals to narrow the directivity of mid-frequency ranges, preventing the sound from spreading unnecessarily.

To handle low-end frequencies, Samsung integrated AI Dynamic Bass Control. Jongbae Kim explains that this AI analyzes and adjusts the woofer’s nonlinear movement in real-time, which eliminates the distortion often found in smaller speakers and produces deeper bass.

Why is the Music Studio 5 described as a “design object”?

The Music Studio 5 prioritizes a sculptural look that functions as furniture. Minsun Kang of the Product Design Group notes that the design was shaped by a collaboration with acclaimed furniture designer Erwan Bouroullec. The result is a speaker that avoids the traditional “black box” look of audio gear.

The device features a micro-perforated front structure. Kang says this allows the speaker to look like a striking art piece from a distance while maintaining the acoustic transparency needed for high-quality sound up close. This approach earned the Music Studio 5 the Gold Award at the iF Design Awards 2026.

For wireless connectivity, Samsung uses its proprietary Samsung Seamless Codec (SSC). This ensures that the high-end design isn’t compromised by poor audio quality or unstable connections during Bluetooth playback.

How does Q-Symphony expand the home audio ecosystem?

Samsung integrates these speakers into a larger ecosystem via Q-Symphony, which allows wireless synchronization with Samsung TVs. Jongmin Kim explains that users aren’t limited to a single speaker; they can connect up to five devices simultaneously, including 2026 Wi-Fi speakers and soundbars.

In a maximum configuration—such as pairing a Q-Series Soundbar with four Music Studio speakers—the system can support up to 19.1.8-channel output. This transforms a standard living room into a dense, room-filling surround sound environment.

The series also introduces Spotify Tap, a global first for Samsung audio. This Wi-Fi-based feature lets users trigger music with one button press, removing the need to use a smartphone as a remote.

For more technical specifications on the VD Business Division’s latest releases, visit the Samsung Newsroom.

Frequently Asked Questions

What do you think about the shift toward “furniture-style” audio? Does design matter as much as specs in your home? Let us know in the comments or subscribe to our newsletter for more industry insights.