It is nothing to be ashamed of’: how baldness became hot
The bald positivity movement, centered around digital communities like the r/bald subreddit, encourages men to accept male pattern baldness as a natural part of aging rather than a medical defect. According to advocates like Tariq Kazemi, the movement counters a hair restoration industry that profits from insecurity through medications and surgical procedures.
The r/bald forum, established in 2011, serves as a primary hub for this ethos. The community currently maintains an estimated 400,000 members and receives 1.2 million weekly visits, according to forum data. Users share “before and after” photos to encourage others to shave their heads and embrace their identity.
Why is the bald positivity movement growing?
Advocates argue that society has been conditioned to view baldness as a problem requiring rectification. Tariq Kazemi, co-founder of the skincare brand BLD BRO, states that the hair loss industry finances a narrative that encourages men to fear going bald.
This shift toward acceptance is visible among public figures. While some continue to seek transplants, others, such as Prince William and Ian Wright, have leaned into their hair loss. London Mayor Sadiq Khan also recently shaved his head, though he noted the decision followed a Hajj pilgrimage to Mecca.
The movement has expanded into physical events, including the first “Bald Fest” in London this May. Organized by BLD BRO, the event provided a space for bald men to gather for scalp painting and social support. A similar meet-up is scheduled for New York in June.
What are the health risks of hair loss treatments?
Medical interventions for hereditary hair loss carry potential side effects. Minoxidil, the active ingredient in Regaine, can cause itchiness, irritation, palpitations, dizziness, and changes in blood pressure, according to source data.

Finasteride, an oral medication sold privately, is associated with potential mental health problems and sexual dysfunction. Richard Boaz, co-founder of BLD BRO, notes that 85 per cent of men go bald, framing the process as one of the most natural biological occurrences.
Surgical options also present risks. Hair transplants redistribute existing follicles rather than growing new hair. Surgeons in the UK report up to a 166 per cent increase in patients seeking repair work following botched private procedures performed both domestically and abroad.
How does baldness impact mental health?
Harry James, founder of the Bald Cafe YouTube channel, describes the experience of hair loss as a psychological process similar to grief, involving stages of denial, fear, and eventually acceptance.
James reports that some men experience severe hair-loss anxiety that can dominate their early adult years. In one case, a man became dependent on hair fibres—coloured keratin powder used to hide thinning patches—which he eventually described as a burden.
For many, the decision to shave their heads acts as a catalyst for broader self-improvement. James asserts that since there is no physical pain associated with hair loss, the struggle is entirely psychological and often represents a man’s first confrontation with mortality.
What may happen next for the movement?
The movement is likely to expand its physical presence beyond London, with the upcoming New York meet-up serving as a possible model for other cities. As more men move away from “biological cheats,” there may be a decrease in the reliance on hair fibres and temporary concealment products.
The growth of companies like BLD BRO, which is among the 100 fastest-growing companies in the UK, suggests that the market for bald-specific skincare may continue to rise as men prioritize scalp health over hair regrowth.
Frequently Asked Questions
What is the core philosophy of bald positivity?
It is rooted in self-acceptance, encouraging men to view baldness as a legitimate and attractive identity rather than a personal failure or a defect that requires medical treatment.
What are the risks associated with hair transplants?
Transplants do not grow new hair but redistribute follicles. UK surgeons have seen a 166 per cent increase in requests for repair work after botched procedures.
Which medications are commonly used for hair loss and what are their risks?
Minoxidil (Regaine) may cause palpitations, dizziness, and blood pressure changes. Finasteride can lead to sexual dysfunction and mental health issues.
Do you believe societal standards for male beauty are shifting toward greater acceptance of natural aging?