Kansas City Athletics Partners with Playfly Sports on Sponsorship and Ticketing

Kansas City Athletics signed a four-year partnership with Playfly Sports on June 16, 2026, to manage ticketing and sponsorship sales for its NCAA Division 1 sports. According to the announcement, Playfly will provide a comprehensive pricing study and two on-campus staff members to manage sales fulfillment, supporting the Roos’ transition to the Municipal Auditorium.

How will Playfly Sports manage Kansas City Athletics sales?

Playfly Sports will assist the Roos with sponsorship and ticketing sales across its entire portfolio of NCAA Division 1 offerings. The agreement includes the placement of two on-campus staff members who will oversee sales and fulfillment.

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Joe Kronander, Vice President of Client Development at Playfly Sports, stated the firm will implement a new pricing map and growth structure. This strategy focuses specifically on volleyball and men’s and women’s soccer and basketball.

Did You Know? The Roos men’s basketball team is returning to the historic Municipal Auditorium, located in the heart of downtown Kansas City, for their home games.

Why is the move to Municipal Auditorium significant?

The transition to the Municipal Auditorium serves as a catalyst for the university’s revenue goals. Dr. Brandon Martin, Vice Chancellor and Director of Athletics at the University of Missouri-Kansas City, said the partnership is vital to elevate sponsorship and ticket sales.

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Martin noted that Playfly will provide new ways to maximize data and enhance the fan experience. He described the move to the auditorium as the “Big LEAP” intended to position KC Athletics for sustained excellence in the collegiate landscape.

Expert Insight: Samantha Carter suggests that outsourcing revenue maximization to a firm like Playfly allows athletic departments to leverage industry-standard data analytics. By tying this transition to a downtown venue, the university is likely attempting to increase its visibility and accessibility to a broader urban demographic.

What may happen next for the Roos?

The university may see a shift in ticket costs and sponsorship packages following the completion of Playfly’s pricing study. This could result in a restructured financial model for the ticketed sports mentioned by Kronander.

The on-campus presence of Playfly staff is likely to streamline how sponsorships are fulfilled. Depending on the results of the data maximization efforts, the university may adjust its fan engagement strategies to align with the new venue’s capacity and location.

Frequently Asked Questions

How long is the partnership between Kansas City Athletics and Playfly Sports?
The partnership is a four-year agreement.

Which specific sports will be targeted for new pricing maps?
According to Joe Kronander, the focus will be on men’s and women’s basketball, men’s and women’s soccer, and the volleyball team.

What staffing changes are included in the agreement?
Playfly will provide an on-campus staff of two people to manage ticket and sponsorship sales and fulfillment.

How do you think moving home games to a downtown auditorium will affect local fan attendance?