Key Account Marketing Manager - Leipzig Energy Provider | Job Opportunity

Leipzig’s municipal utility company is seeking a marketing and communications professional to bolster its large customer sales division. The role focuses on aligning communication strategies with the overall brand and actively strengthening the company’s market position.

Strategic Communications for a Growing Utility

The position entails developing and implementing market and target group-specific communication strategies for key account sales. This includes conceptualizing, steering, and further developing marketing and communication measures to sustainably strengthen the large customer business. Responsibilities span annual planning, budget management, and performance evaluation.

Online Presence and Agency Management

A key aspect of the role involves managing collaborations with online portals, creating annual communication plans, and analysing the performance of all online activities using data-driven evaluations and statistics. The successful candidate will brief, commission, and oversee external agencies, assessing the quality of communication concepts and coordinating implementation with internal teams, such as the Communication centre.

Did You Know? The Leipziger Stadtwerke employs approximately 1,400 people dedicated to serving Leipzig and its residents.

Required Expertise and Skills

Candidates should possess a completed degree in Media and Communication Sciences or Business Administration with a focus on Marketing. Multiple years of experience in marketing or communications – ideally within an agency – are required, along with expertise in designing sales campaigns for both commodity (electricity & gas) and non-commodity products within the large customer segment.

The role demands proven experience in developing and evaluating communication concepts, strong linguistic skills for targeted marketing, and a solid understanding of the commodity business and a 360° approach to energy services. Proficiency in modern marketing approaches like e-commerce and online marketing, along with MS Office and ideally SAP, is also expected. A high level of IT affinity, including for calculation and analysis tools, is essential.

Expert Insight: The emphasis on data-driven performance evaluation and optimization suggests a growing trend within the energy sector towards accountability and demonstrable return on investment in marketing and communications efforts. This reflects a broader industry shift towards more sophisticated customer relationship management and targeted marketing strategies.

Company Culture and Benefits

Leipziger Stadtwerke emphasizes its commitment to Leipzig and its residents, aiming to empower the city through renewable energy and innovative thinking. The company offers flexible working hours, annual special payments, 30 days of vacation, benefits like massages, yoga, and specialist medical appointment services, and a subsidy for the Deutschlandticket.

Frequently Asked Questions

What are the primary responsibilities of this role?

The role focuses on developing and implementing communication strategies for large customer sales, managing marketing campaigns, and analysing online performance.

What qualifications are required for this position?

A degree in Media and Communication Sciences or Business Administration with a marketing focus, along with several years of relevant experience, is required.

What benefits does the company offer?

The company offers flexible working hours, annual special payments, 30 days of vacation, health and wellness benefits, and a transportation subsidy.

How might a focus on both commodity and non-commodity products influence the communication strategies employed by the successful candidate?

Key Account Marketing Manager – Leipzig Energy Provider | Job Opportunity