LATAM Airlines Wins Best In-Flight Entertainment in South America - APEX 2026

LATAM Airlines Group has, for the third time, received recognition as having the “Best In-Flight Entertainment in South America” from the Airline Passenger Experience Association (APEX). The award is based on feedback from travelers who completed over one million flights across approximately 600 airlines worldwide.

Passenger Reviews Drive Recognition

The APEX awards rely on evaluations gathered through a partnership with TripIt by Concur, a highly-rated international travel organization application. Passengers specifically highlighted LATAM Play, the airline’s in-flight entertainment platform, as a key factor in their positive experience.

Expanding Entertainment Options

Paulo Miranda, LATAM Airlines Group’s Vice President of Customers, stated that receiving the APEX Best™ 2026 award “reflects our vision of being a global airline, that connects the world from South America.” He added that LATAM Play “elevates the journey with an experience that celebrates the culture and the spirit of the region.”

Did You Know? LATAM Play is available on all flights operated by the airline group and currently boasts the largest in-flight entertainment catalog in South America.

Since 2024, LATAM Play has integrated content from major streaming services including Disney+, HBO Max, and Paramount+, making LATAM the first airline group in the region to offer these productions onboard.

A Growing Library of Content

By 2025, the platform’s catalog had grown to include over 320 movies, more than 1,250 episodes of television series and programmes, and over 950 music albums. This expansion solidifies LATAM’s position as a leading provider of in-flight entertainment in South America.

Expert Insight: The consistent recognition from APEX suggests LATAM Airlines Group is successfully responding to passenger demand for high-quality in-flight entertainment, a factor increasingly important in airline selection and customer loyalty.

LATAM may continue to expand its partnerships with streaming services, potentially adding more platforms to LATAM Play in the future. The airline could also invest further in original content or exclusive offerings to differentiate its entertainment experience. It is also possible that other airlines in the region will attempt to replicate LATAM’s success by enhancing their own in-flight entertainment options.

Frequently Asked Questions

What is LATAM Play?

LATAM Play is the in-flight entertainment platform available on all flights operated by LATAM Airlines Group.

Which streaming services are available on LATAM Play?

LATAM Play includes content from Disney+, HBO Max, and Paramount+, among other offerings.

How many movies and TV episodes are currently available on LATAM Play?

As of 2025, LATAM Play offers more than 320 movies and over 1,250 episodes of series and television programmes.

How important is in-flight entertainment to your overall travel experience?

LATAM Airlines Wins Best In-Flight Entertainment in South America – APEX 2026