LATAM Airlines Wins Best Inflight Service in South America at 2026 APEX Awards

LATAM Airlines was named the provider of the Best Cabin Service in South America at the 2026 APEX Best™ Awards on June 10 in Dublin, Ireland. The honor results from anonymous passenger evaluations of more than one million flights, conducted through the TripIt® by Concur® travel application.

How did LATAM Airlines win the APEX Best™ Award?

The award was presented during the Future Travel Experience EMEA, Ancillary & Retailing Event at the Royal Dublin Society. According to APEX, the selection process involves anonymous ratings from passengers worldwide who evaluate flights on a scale of one to five stars.

Passengers rated more than 600 airlines globally across five specific categories: Wi-Fi, entertainment, dining, cabin service, and seat comfort. The evaluation system uses a questionnaire designed to be completed in under 15 seconds.

Did You Know? The APEX Awards utilize the TripIt® by Concur® app, the most widely used travel organization application in the world, to gather passenger feedback.

What other recognitions has the airline received?

This is the third time the group has won for Best Cabin Service in South America. In February 2026, LATAM Airlines also received the APEX award for Best Inflight Entertainment in South America.

The airline attributes these results to a continuous effort to improve the onboard experience. This includes updates to entertainment systems, dining options, and cabin interiors.

Expert Insight: Samantha Carter notes that by integrating regional identity into the Premium Business cabin and dining, LATAM is likely attempting to differentiate its brand through cultural authenticity rather than relying solely on international hospitality standards.

How is the airline changing the passenger experience?

In December 2025, the company launched a new Premium Business experience. This cabin redesign incorporates a color palette and service rituals inspired by South American roots to reflect the region’s identity.

Latam Women Awards 2026 – Patricia Martins

The airline also implemented the “Flavors that Transport” dining program. Every three months, the company introduces a new dish created by emerging South American chefs on long-haul flights departing from Colombia, Ecuador, Peru, Brazil, and Chile.

What could happen next for LATAM?

The airline may continue to expand its “Flavors that Transport” initiative to more routes. It is also possible that the group will apply the regional design elements of the Premium Business cabin to other service classes.

Further investments in cabin renewals could occur as the company seeks to maintain its standing in the APEX categories of seat comfort and Wi-Fi.

Frequently Asked Questions

How are the APEX Best™ Awards calculated?
They are based on anonymous ratings from over one million flights across 600+ airlines, collected via the TripIt® by Concur® app.

Which countries are included in the “Flavors that Transport” program?
The program features dishes on long-haul flights departing from Brazil, Chile, Colombia, Ecuador, and Peru.

When was the new Premium Business cabin introduced?
The company presented the new Premium Business experience in December 2025.

Do you prefer airline cabins that reflect the local culture of their home region or those that follow a standardized international style?