Małgorzata Rozenek-Majdan – Kara UOKiK podtrzymana przez sąd

Małgorzata Rozenek-Majdan has settled a dispute with Poland’s Office for Competition and Consumer Protection (UOKiK) regarding improperly disclosed advertising content. The influencer has paid a fine exceeding 220,267 złoty for misleading her audience between 2016 and 2024, and has published a statement as directed by UOKiK.

UOKiK’s Position on Influencer Marketing

According to UOKiK President Tomasz Chróstny, advertising content on social media must be clearly and understandably labeled to ensure its commercial nature is obvious to all viewers. He emphasized that this requirement has been in effect since 2007, with the 2022 recommendations from the office intended to simplify compliance. UOKiK continues to monitor the influencer market and social media platforms, noting ongoing irregularities.

Did You Know? The UOKiK also took action against Filip Chajzer and Dorota Rabczewska, issuing a combined total of nearly 500,000 złoty in fines in March 2025.

Rozenek-Majdan’s case is part of a broader effort by UOKiK to regulate influencer marketing practices in Poland. The office’s actions signal a commitment to protecting consumers from deceptive advertising.

Rozenek-Majdan’s Response

Rozenek-Majdan addressed the decision on her Instagram profile, publishing two posts. The first contained the full text of the statement required by UOKiK, acknowledging that she had misled her audience regarding the commercial nature of her posts, and stories. In a second post, she stated her respect for the law and principles of transparency, accepting the decision and its consequences, and closing the matter with a sense of responsibility.

Expert Insight: This case highlights the increasing scrutiny of influencer marketing and the importance of transparency for maintaining consumer trust. Influencers must be diligent in disclosing sponsored content to avoid legal repercussions and protect their reputations.

The UOKiK emphasized that any further comments or statements, particularly those challenging the decision, could be considered non-compliance.

Other Influencers Affected

In March 2025, UOKiK announced penalties for three influencers – Małgorzata Rozenek-Majdan, Filip Chajzer, and Dorota Rabczewska – totaling nearly 500,000 złoty. All three were found to have promoted products without clearly identifying the content as advertising. UOKiK noted that Rozenek-Majdan had already begun implementing recommended disclosures prior to the final decision.

Frequently Asked Questions

What was Małgorzata Rozenek-Majdan penalized for?

She was penalized for improperly labelling advertising materials between 2016 and 2024, leading her audience to be misled.

How much was the fine?

The fine exceeded 220,267 złoty.

What did UOKiK say about future disclosures?

UOKiK stated that publishing additional comments or statements that undermine the decision could be considered non-compliance.

As influencer marketing continues to evolve, will increased regulation become the norm to ensure transparency and protect consumers?