Marie Lueder Kicked off LFW Weekend With a Basement Rave

A vibrant atmosphere continued late into the night at LN-CC in Dalston, east London, following a series of events. The 15-year-old fashion concept store hosted a celebration for designer Leuder’s fall collection and the launch of a capsule collaboration with LN-CC.

A Hub for Emerging Design and Culture

LN-CC has established itself as a key supporter of rising European designers, fostering a community that blends fashion, music, and culture. The store’s regular ‘l8te’ parties have become popular Friday night events, previously partnering with brands like Nike and Yohji Yamamoto. The space also hosts diverse events, including an immersive yoga session celebrating the launch of Skin Series and Eden Power Corp’s therapeutic textile workout wear.

Did You Know? LN-CC’s origins are reflected in its name, standing for ‘Late Night Chameleon Café.’

A Collaboration Rooted in Shared Interests

The collaboration between Leuder and LN-CC came about organically, beginning with a conversation at the BFC Paris showroom in September. Leuder, a fan of football as a cultural phenomenon, found common ground with Reece Crisp, LN-CC’s buying and creative director, who also shares that interest. The collaboration features shirred football jerseys incorporating Leuder’s signature style.

Reece Crisp emphasized the importance of a strong identity for designers and brands, particularly in the current fluctuating market. He stated that partnering with Marie and Leuder was a “natural fit” because of their clear communication through their brand identity.

Expert Insight: The emphasis on brand identity and a clear vision highlights a potential shift in the fashion industry, where authenticity and a defined aesthetic may be increasingly valued over fleeting trends.

A Night of Fashion, Music, and Community

Attendees at the event included figures from the fashion world, such as pop star Beabadoobee, casting director Emma Mattel, and models Florence Huntington-Whiteley and Hayett McCarthy. Guests were seen sporting pieces from Lueder, Chopova Lowena, Fidan Novruzova, and Aries. The evening featured music sets by The Femcels, Mr Wize, and Sacha Kra, with some attendees continuing the night at the experimental club night Lost.

Frequently Asked Questions

What type of clothing is included in the Lueder x LN-CC collaboration?

The collaboration includes shirred football jerseys using signature Lueder house styles.

What is the significance of LN-CC’s redesign?

LN-CC redesigned its space to bring together the worlds of retail and nightlife, providing a space for partners to activate with conviction.

Who attended the event at LN-CC?

Attendees included designer Leuder, pop star Beabadoobee, casting director Emma Mattel, and models Florence Huntington-Whiteley and Hayett McCarthy, among others.

As LN-CC continues to evolve its approach, it could potentially host a wider range of events and collaborations, further solidifying its position as a cultural hub. It’s also possible that other designers will seek similar partnerships to showcase their work in unique and engaging ways.