New Year, New Hues in Pinterest’s Palette 2026 Color Forecast
Pinterest Predicts a Shift in Color Strategy for 2026
Pinterest is forecasting that color will move beyond a finishing touch and become a core strategic element in 2026. Driven by a consumer desire for emotional resonance, the platform’s annual Pinterest Palette report identifies five key hues shaping the aesthetic landscape.
From Ambient Instability to Emotional Outcomes
After periods of uncertainty, consumers are gravitating towards palettes designed to evoke specific feelings. Pinterest identifies a trend towards colours that soothe, steady, energize, or offer a mental escape. This represents a significant shift, moving away from simply adopting trends towards a bespoke integration of data-backed aesthetics with unique brand identities.
The 2026 Color Palette: A Deep Dive
Based on search and save data from late 2023 through mid-2025, Pinterest has identified the following five defining colours for 2026:
- Icy Bool: A cool, refreshing blue.
- Jade: Positioned as superseding “pistachio,” this earthy green blends serenity and sophistication. Searches for “jade marble nails” were up 450 percent.
- Plum Noir: A deep, decadent purple, representing mystery and sophistication. Searches for “dark plum” were up 220 percent.
- Wasabi: An electric, high-voltage green offering a “vibrant kick.”
- Persimmon: A warm, energetic orange, described as a “burst-of-pure-joy.”
Green Takes Center Stage
Greens, in particular, are gaining prominence. While traditional tones are being replaced by the earthy energy of Jade and the vibrancy of Wasabi. Trending saves for Jade ranged from 70-305 percent, while Wasabi saw increases of 45-130 percent. Pinterest notes that Jade is the “glamorous green of all your dreamscape.”
Beyond Individual Hues: Color Combinations
Pinterest highlights the power of color pairings. “Cool-Wasabi” offers a “chilled chaos,” while “Persimmon-Plum” blends mystery with warmth. These shades are designed to be impactful individually and even more so when combined.
Data-Driven Insights: Methodology
The 2026 palette insights are based on internal Pinterest data analysed between September 2023 and August 2025. Trending searches were calculated by comparing data from September 2024–August 2025 to September 2023–August 2024. Trending saves were calculated using normalized save data from August 2024–July 2025 compared to August 2023–July 2024.
Frequently Asked Questions
What is the Pinterest Palette?
The Pinterest Palette is an annual report identifying trending colours based on user search and save data.
What are the key colours for 2026 according to Pinterest?
The key colours are Icy Bool, Jade, Plum Noir, Wasabi, and Persimmon.
How is Pinterest determining these color trends?
Pinterest analyzes internal search and save data from its users between September 2023 and August 2025.
Is green a significant color trend for 2026?
Yes, greens are becoming increasingly popular, with Jade and Wasabi leading the way.
Where can I find more information about the Pinterest Palette?
You can find more information at WWD.
What are your thoughts on these emerging color trends? Share your insights in the comments below!