Nicky Vankets Restructures for Global Fashion Brand Expansion

Fashion designer Nicky Vankets is restructuring his business to separate creative direction from corporate management. According to Vankets, he will focus exclusively on bespoke designs and technical craftsmanship while an external CEO handles business stability and international expansion, with the new corporate structure launching at the end of August.

Why is Nicky Vankets changing his business model?

Nicky Vankets is shifting his operations to counter the rise of impersonal e-commerce. Vankets states that the shopping experience has changed fundamentally since the pandemic, noting a trend where distance and lack of personal service have become acceptable to many consumers.

The designer is positioning his brand against this trend. He believes in direct client contact and the creation of a unique experience based on artisanal craftsmanship. Vankets argues that clients who seek alternatives to mass-market chains and imports are willing to pay a premium for pieces tailored to their specific dreams and preferences.

How does the “Creative vs. CEO” split benefit luxury brands?

Vankets is adopting a leadership structure common among global luxury houses, where a creative visionary is paired with a business strategist. Vankets admits he is not an “ideal business leader” and prefers to delegate administration and business processes to specialists.

By appointing an external CEO, Vankets intends to scale the brand into an internationally recognized name. This allows the designer to focus on the technical execution of clothing and accessories without the burden of daily corporate operations. This division of labor is a proven strategy for longevity; it ensures the artistic integrity of the product remains intact while the business scales sustainably.

What new product lines will the brand launch?

The “Vankets 2.0” strategy includes a diversification of the product catalog. Vankets plans to introduce a business collection tailored for male and female managers, focusing on clothing that transitions from site visits to business lunches.

The expansion also includes:

• Sporty Collection: High-quality, exclusive athletic wear emphasizing comfort.
• Signature Accessories: A line featuring shoes, handbags, jewelry, and belts.
• International Scaling: Leveraging the reputation of the Belgian fashion industry to grow the brand globally.

Who are the high-profile clients behind the brand’s success?

The brand’s growth is rooted in its work for prominent Belgian figures. Vankets has designed stage outfits for artists including Natalia, Camille, and Linda Mertens of Milk Inc. In the realm of high-end bridal wear, he has created custom gowns for tennis star Kim Clijsters, as well as Anouk Matton and Yanina Wickmayer.

This portfolio of high-visibility clients serves as a living catalog of Vankets’ ability to translate a client’s vision into a physical garment, a core pillar of the new business strategy.

Frequently Asked Questions