Not Reverse: Techno Concert Under Dallas’ Margaret Hunt Hill Bridge
Dallas residents may soon experience a unique fusion of urban landscape and electronic music. On February 28, an open-air techno event called “Not Reverse” will transform the space beneath the Margaret Hunt Hill Bridge into a temporary music venue.
A New Soundscape for Dallas
The event is being organised by Cross Border Warriors, an organization with nearly a decade of experience producing similar open-air concerts in cities including Dallas, Austin, Tampa, Las Vegas, Detroit, and Juárez. According to Murad Gastelum, a co-founder of Cross Border Warriors, “Our event NOT REVERSE is a daytime-to-evening experience featuring high-quality curation with minimal European-inspired production and a strong community atmosphere.”
Inspired by Global Influences
The inspiration for “Not Reverse” draws from three key sources: the underground culture of Ciudad Juárez, Mexico, European open-air music concepts, and a desire to bring a distinctive outdoor techno experience to Dallas. Gastelum explained the event aims to emulate the atmosphere of popular outdoor events in cities like Amsterdam, Berlin, and Tulum.
Planning and Logistics
The planning process involves a coordinated effort between Linda Winn, who manages logistics, safety, ADA compliance, and vendor coordination, and Murad Gastelum, who oversees city approvals, partnerships, financial planning, and creative design. Gastelum also handles communication with the City of Dallas.
What to Expect at “Not Reverse”
Attendees can anticipate a European-style, open-air techno experience set against the backdrop of the Dallas skyline and the Margaret Hunt Hill Bridge. The event promises a full musical journey with high-fidelity sound, featuring sets from a diverse lineup of artists. Local food and drink vendors will also be present.
The Lineup
The artist roster includes both internationally recognized performers and rising talent from Dallas, Austin, and Houston. Confirmed artists include Hunter/Game, BOg, Timelapse, Dove City, PC (MX), Stéphane B2B Jaaz’, and Alexander Chase.
Event Details and Logistics
The event is scheduled for February 28, from noon to 9 p.m. Under the Margaret Hunt Hill Bridge. It’s open to attendees aged 18 and up. Tickets range in price from $51.45 to $85.70. Attendees are encouraged to arrive early, wear comfortable shoes, bring a clear bag and reusable water bottle, and respect the surrounding neighborhood. Designated parking will be available in Trinity Groves, and rideshare services are strongly recommended.
Frequently Asked Questions
What inspired the event?
The inspiration comes from the underground culture of Ciudad Juárez, Mexico, European open-air music concepts, and a desire to introduce Dallas to elevated outdoor techno events.
Who is responsible for planning the event?
Linda Winn manages logistics and operations, while Murad Gastelum oversees city approvals, partnerships, and creative design.
What should attendees bring?
Attendees should bring a clear bag, a reusable water bottle, and wear comfortable shoes.
As Dallas continues to evolve as a cultural hub, how might events like “Not Reverse” contribute to the city’s identity and appeal?