Paris Baguette Supports Team Korea at 2026 Milan Winter Olympics

Paris Baguette, a leading bakery franchise, is launching a nationwide campaign to support the Republic of Korea’s national team, ‘Team Korea,’ as they compete in the 2026 Milan Cortina d’Ampezzo Winter Olympics. The initiative, beginning February 6th, marks a continuation of the company’s commitment to the team, following a sponsorship agreement established in 2024 with the Korean Sport & Olympic Committee.

Expanding Brand Presence Through Sports Sponsorship

As the official sponsor of Team Korea in the baking franchise sector, Paris Baguette will utilize its network of over 3,400 stores across the country to display promotional materials supporting the athletes. The company also intends to share updates on the Olympic games and the performance of Team Korea through its official social media channels.

Did You Know? Paris Baguette supported Team Korea at the 2024 Paris Olympics by providing products to the team’s training camp and ‘Korea House,’ a hub for sports diplomacy.

Promotional Event for Customers

Starting February 12th, Paris Baguette will offer a special promotion: customers who spend 20,000 Korean Won or more will receive a randomly selected ‘Team Korea’ photocard. These photocard designs feature athletes participating in the 2026 Milan Cortina Winter Olympics. The offer is available to individuals aged 19 and over, while supplies last.

Prior Support and Engagement

This sponsorship builds on previous support for Korean athletes. In September of last year, Paris Baguette hosted a pop-up event at the National Athletes’ Village in Jincheon, providing bakery products – including their ‘Paran Label’ health bread and low-sugar Greek yogurt cakes – to approximately 400 athletes and coaches, including members of the short track team.

Expert Insight: Corporate sponsorships of national Olympic teams represent a strategic investment in brand visibility and national goodwill. By aligning with Team Korea, Paris Baguette aims to strengthen its brand image and connect with consumers through a shared sense of national pride.

A Paris Baguette representative stated the company has been consistently expressing support and gratitude to Team Korea since 2024, and aims to continue doing so alongside its customers, hoping to see the athletes’ efforts rewarded at the Olympic Games.

Frequently Asked Questions

What is the duration of the Paris Baguette support campaign?

The campaign is ongoing, beginning with support for the 2024 Paris Olympics and continuing through the 2026 Milan Cortina Winter Olympics.

Who is eligible for the photocard promotion?

The photocard promotion is available to customers aged 19 and over who purchase 20,000 Korean Won or more worth of products at participating Paris Baguette locations.

What kind of support did Paris Baguette provide to athletes prior to the Olympics?

Paris Baguette hosted a pop-up event at the National Athletes’ Village, providing bakery products and cakes to approximately 400 athletes and coaches.

How might this type of sponsorship influence consumer perception of the Paris Baguette brand in the long term?