Pernod Ricard: Marketing ROI Analyst Apprenticeship – Marseille 2024/2025
Pernod Ricard, a leading French wine and spirits company, is seeking an apprentice to join its marketing team in Marseille, France, starting in September 2026. The one-year apprenticeship will focus on analyzing and optimizing the return on investment (ROI) of marketing activities.
Strategic Role in Marketing Performance
The apprentice will be integrated into Pernod Ricard France’s marketing department, working within a team specializing in media, events, digital initiatives, and market insights. The role involves collaborating with an expert in marketing efficiency to enhance ROI through the collection and analysis of data from an internal Marketing Mix Modeling system.
Key Responsibilities
The apprentice’s core duties will center around data coordination, analysis, and presentation. This includes gathering data from media agencies, project managers, trade marketing teams, and Pernod Ricard’s global data science team. They will also analyze data from the Marketing Mix Modeling to identify successful marketing activations and present findings to influence future campaign planning. Budget tracking for media and event spending is another key responsibility.
Skills and Qualifications
Pernod Ricard is looking for candidates with strong analytical skills and the ability to translate data into actionable insights. Experience in marketing studies, brand management, strategic consulting, or media agencies is preferred, with a demonstrated aptitude for data analysis. Successful candidates will also have experience managing cross-functional projects and possess strong communication skills, alongside an interest in brand strategy.
The apprenticeship also comes with benefits including company health insurance, access to a staff benefits committee after six months, the possibility of participating in a company savings plan, unlimited access to Coursera for professional development, and internal events like masterclasses and conferences.
Looking Ahead
If a successful candidate is selected, Pernod Ricard could see improvements in the efficiency of its marketing campaigns through data-driven insights. The company may also refine its Marketing Mix Modeling system based on the apprentice’s analysis. Continued positive feedback from interns and apprentices, like the 92.2% recommendation rate, could further enhance Pernod Ricard’s reputation as an employer of choice. It is also possible that this apprenticeship could lead to further opportunities within the company.
Frequently Asked Questions
What is the duration of the apprenticeship?
The apprenticeship is for one year, starting in September 2026.
Where will the apprentice be located?
The apprentice will be based at Pernod Ricard’s offices in the Docks de Marseille, France.
What are some of the benefits offered with this apprenticeship?
Benefits include company health insurance, access to a staff benefits committee after six months, a company savings plan, unlimited access to Coursera, and internal events.
How important is data analysis to this role, and what kind of insights are expected?