Profits plunge at Dublin pub that hosted Dua Lipa ‘splitting the G’ after Aviva Stadium gig
O’Donoghue’s of Merrion Row, one of Dublin’s most storied pubs, has reported a significant decline in its annual financial performance. Post-tax profits for the 12 months ending June last plunged by 78 per cent to €199,651.
The Impact of Event-Driven Revenue
The sharp decline follows a period of exceptional growth in the prior year, where the firm recorded post-tax profits of €902,887. This surge was characterized as a “Taylor Swift dividend.”
During that period, approximately 150,000 fans and family members visited the nearby Aviva stadium on June 28th, 29th and 30th, 2024, providing a substantial boost to the business.
Financial Position and Asset Valuation
Despite the profit dip, the company remains in a strong capital position. Shareholder funds totaled €10.06 million, comprising €2.63 million in accumulated profits and a revaluation reserve of €7.42 million.

The company’s cash funds decreased from €840,145 to €567,699 over the year. The book value of tangible assets saw a slight decrease, moving from €9.9 million to €9.7 million.
Director pay increased during this period, rising from €316,000 to €360,000. The firm also paid out dividends totaling €81,413.
Cultural Influence and Brand Value
The pub continues to serve as a magnet for global celebrities and “A listers.” Most recently, superstar Dua Lipa celebrated her sold-out Aviva stadium concerts at the venue.
Lipa shared her experience with nearly 90 million Instagram followers, highlighting the “splitting the G” Guinness trend. This high-profile visibility complements the pub’s long-standing link to the Dubliners and visitors like Bruce Springsteen.
Future Financial Outlook
Future profitability may continue to be influenced by the scheduling of major events at the nearby Aviva stadium. A similar influx of international fans could potentially drive another spike in short-term revenue.
The business is likely to continue leveraging its diverse income streams, including guesthouse accommodation and daily traditional music, to offset the volatility of event-driven peaks.
Frequently Asked Questions
Why did the post-tax profits at O’Donoghue’s decrease so sharply?
The 78 per cent plunge to €199,651 followed a prior year that benefited from a “Taylor Swift dividend,” where 150,000 fans visited the nearby Aviva stadium over three days in June 2024.
Who currently owns and operates the pub?
The pub is owned and operated by the Barden family, with Oliver Barden having purchased the premises in 1988.
What is the current value of the company’s shareholder funds?
At the end of June last, the company had shareholder funds of €10.06 million, which includes €2.63 million in accumulated profits and a €7.42 million revaluation reserve.
Do you believe that major global concert events provide a sustainable growth model for local businesses, or are they merely temporary windfalls?