Rakuten and AST SpaceMobile to Launch Direct-to-Mobile Satellite Venture in Japan

Rakuten Group will establish a satellite business joint venture in Japan with U.S.-based AST SpaceMobile this year, according to CEO Mikitani in an interview with Nikkei. The new entity will purchase and operate satellites to provide direct-to-mobile communications, creating a competitive alternative to rivals currently utilizing SpaceX’s Starlink.

Why is Rakuten partnering with AST SpaceMobile?

Rakuten Group is forming this venture to secure its own infrastructure for direct-to-mobile connectivity. According to CEO Mikitani, the joint venture will be responsible for both the procurement and the operation of the satellites.

This move comes as other competitors offer similar satellite-based services through SpaceX’s Starlink. By partnering with AST SpaceMobile, Rakuten establishes a distinct operational path in the Japanese market.

Did You Know? Rakuten Group CEO Mikitani confirmed the details of the satellite joint venture during an online interview with Nikkei.

What happens next for satellite communications in Japan?

The joint venture is expected to be formed within the current year. A possible next step involves the deployment of the purchased satellites to begin active direct-to-mobile service operations.

CEO DIALOGUE #24 – Mickey Mikitani, Rakuten

The competitive landscape may shift as Rakuten implements this infrastructure. This could lead to a broader rivalry between providers using AST SpaceMobile technology and those relying on Starlink.

Expert Insight: Samantha Carter notes that by pursuing a joint venture to operate its own satellites, Rakuten is attempting to avoid dependency on a single dominant provider like SpaceX. This strategy suggests a preference for shared ownership and operational control over a standard service agreement.

Frequently Asked Questions

What is the purpose of the Rakuten and AST SpaceMobile joint venture?
The venture will purchase and operate satellites to provide direct-to-mobile communications in Japan.

When will the new satellite business be formed?
According to CEO Mikitani, the joint venture will be formed this year.

How does this differ from other providers?
While Rakuten is partnering with AST SpaceMobile, its rivals are offering similar services using SpaceX’s Starlink.

How will the availability of direct-to-mobile satellite services affect consumer mobile choices in Japan?