Samsung Uses AI to Create Viral ‘Galaxy AI’ Animation Ad

Samsung Electronics is increasingly leveraging artificial intelligence (AI) not only in its products, like the ‘Galaxy AI’ featured in its mobile devices, but also in its advertising strategies. The company has recently released a new animated advertisement created entirely using generative AI.

AI-Generated Advertising Campaign

The advertisement, titled ‘Little Big Dream 2’, showcases Samsung’s foldable phone, the ‘Galaxy Z Tri-Fold’. It features a bird escaping a cuckoo clock and dreaming of performing on stage. The bird utilizes the Galaxy Z Tri-Fold’s multi-tasking capabilities to practice breathing exercises and review sheet music. The ad also highlights the ‘Photo Assist’ feature, demonstrating the AI’s ability to virtually try on stage outfits.

A Growing Trend

This isn’t Samsung’s first foray into AI-driven advertising. In December of 2025, the company released an animated advertisement, ‘Little Big Dream’, promoting its ‘Galaxy XR’ mixed reality device. The recent ‘Little Big Dream 2’ advertisement was released on January 23rd and quickly gained traction, amassing 1.95 million views within 11 days of its launch. This proves being distributed on platforms including YouTube, Netflix, and other online video services.

Did You Know? Samsung Electronics aims to supply 400 million AI-applied products this year.

Expert Insight: Samsung’s investment in AI-generated advertising signals a broader industry shift. As AI tools become more sophisticated, companies are likely to increasingly integrate them into creative processes, potentially streamlining production and enabling more personalized campaigns.

Strategic Implications

According to a Samsung representative, the company is actively incorporating generative AI into its creative processes where appropriate. This move aligns with Samsung’s broader strategy of positioning itself as an ‘AI everyday companion’, extending AI capabilities beyond smartphones to wearable devices, home appliances, and other products. The company is also working to internalize AI capabilities, impacting areas like advertising.

Frequently Asked Questions

What product does the ‘Little Big Dream 2’ advertisement feature?

The advertisement features Samsung’s ‘Galaxy Z Tri-Fold’ foldable phone.

When did Samsung first begin using AI-generated advertising?

Samsung first began using AI-generated advertising in December of 2025 with the release of the ‘Little Big Dream’ advertisement for the ‘Galaxy XR’ device.

How quickly did the ‘Little Big Dream 2’ advertisement gain views?

The ‘Little Big Dream 2’ advertisement gained 1.95 million views within 11 days of its release on January 23rd.

As AI continues to evolve, how might advertising strategies change to incorporate these new technologies?