Standard Chartered Partners with Formula 1 as Official Wealth & Banking Partner

Formula 1 (F1), the world’s premier motor racing series, has forged a new multi-year partnership with Standard Chartered, a leading UK-based financial services firm. This collaboration marks a significant expansion of F1’s commercial portfolio and a deepening of its engagement with the financial sector.

A New Partnership Takes Shape

Under the agreement, Standard Chartered will serve as F1’s official wealth management partner and corporate and investment banking partner. This dual role signifies the bank’s ambition to connect with a high-value audience and leverage the global reach of Formula 1. Branding from Standard Chartered will be prominently displayed on trackside signage, offering visibility to a vast international viewership.

Exclusive Experiences for Clients

Beyond branding, the partnership will provide Standard Chartered’s clients with exclusive experiences within the world of F1. These opportunities are designed to enhance client relationships and offer unique access to the sport’s high-octane environment.

Did You Know? Standard Chartered has been the front-of-shirt sponsor for Liverpool Football Club since 2010, and that agreement is set to continue until the end of the 2026-27 season.

Expanding Sponsorship Landscape

Standard Chartered joins a growing list of brands aligned with Formula 1. The bank now occupies a position within F1’s second-tier official partner sponsorship category, alongside companies like Allwyn, American Express, and PepsiCo. This tier sits below the ten global partners, which include industry giants such as Aramco and DHL.

McLaren Racing Secures Energy Partnership

In a separate development, McLaren Racing has announced a partnership with Schneider Electric, a France-based energy technology company. Schneider Electric will become the official energy technology partner for multiple McLaren Racing teams, including those competing in F1, IndyCar, F1 Academy, and the World Endurance Championship (WEC). This collaboration aims to optimize energy performance across McLaren’s various racing operations, building on a supplier relationship that spans over two decades.

Expert Insight: The simultaneous announcements from F1 and McLaren Racing demonstrate a continued trend of attracting diverse commercial partnerships, reflecting the growing appeal of motorsport to a wider range of industries.

Further Commercial Momentum for McLaren

McLaren’s recent commercial activity extends beyond Schneider Electric. The team has also secured deals with Puma as their new technical sponsor and Hedera Foundation for a fan-focused initiative, signaling a proactive approach to securing its financial future ahead of the 2026 season.

Frequently Asked Questions

What is Standard Chartered’s role within Formula 1?

Standard Chartered is now F1’s official wealth management partner and corporate and investment banking partner, with branding on trackside signage and exclusive experiences for its clients.

Which other brands are in F1’s second-tier sponsorship category?

Alongside Standard Chartered, the second-tier category includes Allwyn, American Express, Barilla, Liqui Moly, Crypto.com, Globant, Visit Las Vegas, Louis Vuitton, Moet Hennessy, Nestle, Paramount+, Santander, PepsiCo, PwC, and Tag Heuer.

What is the focus of the McLaren Racing and Schneider Electric partnership?

The partnership will focus on developing and deploying energy technology to optimize performance across McLaren Racing’s various teams, including F1, IndyCar, F1 Academy, and WEC.

As Formula 1 continues to expand its global footprint, how might these new partnerships influence the sport’s future direction and fan engagement?