Super Bowl halftime show 2026: Guide to Bad Bunny

The Super Bowl is evolving into more than just a championship game, becoming a major cultural event encompassing entertainment beyond the football field. As the New England Patriots and Seattle Seahawks prepare for Super Bowl 60, the halftime show is poised to deliver a unique spectacle with the performance of global music superstar Bad Bunny.

Bad Bunny to Headline Super Bowl 60 Halftime Show

Bad Bunny, the Puerto Rican rapper and singer, will be the headlining performer at the Super Bowl 60 halftime show. The announcement was made on September 28, 2025, by the NFL, Apple Music, and Roc Nation. This marks a significant moment as he will be the first solo Latino artist to headline the Super Bowl halftime show.

Did You Know? Bad Bunny was Spotify’s most listened to artist globally in 2025, his fourth time achieving this honour in five years.

Who is Bad Bunny?

Born Benito Antonio Martínez Ocasio in Bayamón, Puerto Rico, Bad Bunny rose to prominence after releasing his song “Diles” in 2016. He further gained recognition in 2018 with his collaboration on Cardi B’s number-one single, “I Like It.” Known as the “King of Latin Trap,” he was named Billboard’s Artist of the Year in 2022.

Bad Bunny’s career includes six solo albums, beginning with “X 100pre” in 2018. Beyond music, he has also ventured into acting, appearing in films like “Happy Gilmore 2” and “Bullet Train,” and has participated in WWE events.

Awards and Recognition

Bad Bunny has received nine Grammy nominations, winning three, and an impressive 52 Latin Grammy nominations, securing 17 wins. His Grammy Awards were awarded for Best Latin Pop or Urban Album in 2021 (“YHLQMDLG”), Best Música Urbana Album in 2022 (“El Último Tour Del Mundo”), and again for Best Música Urbana Album in 2023 (“Un Verano Sin Ti”). He received six nominations at the 2026 Grammy Awards, including Album of the Year for “Debí Tirar Más Fotos.”

Expert Insight: The NFL’s selection of Bad Bunny reflects a broader strategy to attract diverse audiences and acknowledge the growing influence of Latin music on the global stage. This move could signal a continued effort to broaden the Super Bowl’s appeal beyond its traditional fanbase.

When and How to Watch

The Super Bowl 60 halftime show is estimated to begin between 8:00 and 8:30 p.m. ET, following the conclusion of the first half of the game. Kickoff is scheduled for 6:30 p.m. ET, with the first half expected to last approximately 90 minutes.

Viewers can watch the halftime show on NBC or stream it on Peacock.

Frequently Asked Questions

Who will be performing at the Super Bowl 60 halftime show?

Puerto Rican rapper and singer Bad Bunny will be performing at the Super Bowl 60 halftime show.

Has Bad Bunny performed at a Super Bowl halftime show before?

Yes, Bad Bunny was a featured guest during the Super Bowl 55 halftime show, joining Shakira and Jennifer Lopez.

What awards has Bad Bunny won?

Bad Bunny has won three Grammy Awards and 17 Latin Grammy Awards.

As Bad Bunny prepares to take the stage, the Super Bowl continues to demonstrate its evolution into a multifaceted entertainment spectacle. Will this performance further solidify the Super Bowl’s position as a premier platform for global artists?