Super Bowl LX Betting: $1.76B Projected, Record Handle Expected

Super Bowl LX is poised to be the most heavily bet sporting event in U.S. history, with projections reaching $1.76 billion wagered through legal sportsbooks. This represents a nearly 27% increase compared to the previous year, signaling continued growth in the nation’s sports betting market.

Record Betting Volume Expected

The American Gaming Association (AGA) estimates that $1.76 billion will be bet on Super Bowl LX across 39 states and the District of Columbia where legal sports betting is available. This figure is based on publicly reported numbers from state gaming regulators and aligns with estimates from the Sports Betting Alliance (SBA), which projected $1.71 billion in wagers.

Did You Know? More than $79 million was traded on the winner of the AFC Championship Game last week at Kalshi, a leading prediction market.

A Shift in the Landscape

While overall betting volume is expected to rise, some analysts predict a potential slight decrease. Jordan Bender, an equity research analyst at Citizens, estimates a 2% year-over-year drop in Super Bowl betting. This potential decline is attributed to a less compelling storyline compared to previous years, and the growing influence of prediction markets.

The rise of prediction markets, like Kalshi, offers an alternative to traditional sportsbooks. These federally regulated platforms allow users to trade on event outcomes, functioning similarly to stock markets. Despite this emergence, betting through U.S. sportsbooks remains robust, particularly in states like New York, which saw a record $26.3 billion wagered in 2025 – a nearly 15% increase from 2024.

Advertising and Early Action

Fanatics Sportsbook will debut its first Super Bowl ad during halftime, following FanDuel’s exclusive ad placement last year. Overall spending on sports betting advertising on linear TV decreased approximately 7% in 2025, reaching $442.5 million, according to iSpot.tv. Notably, prediction market operators will not be advertising during the Super Bowl.

Expert Insight: The increasing competition between traditional sportsbooks and prediction markets highlights a dynamic shift in how Americans engage with sports and wagering, potentially influencing future marketing strategies and regulatory considerations.

Significant wagers have already been placed, including bets of $2 million and $1.2 million on the New England Patriots, who were underdogs at the time. As of Thursday, the Seattle Seahawks were favored by 4.5 points at DraftKings Sportsbook. No bets of $1 million or more were reported for the previous Super Bowl.

Frequently Asked Questions

What is the projected total amount of money to be wagered on Super Bowl LX?

Approximately $1.76 billion is expected to be wagered on Super Bowl LX with U.S. sportsbooks, according to the American Gaming Association.

Are prediction markets impacting traditional sportsbook betting?

Some analysts believe the increasing popularity of prediction markets, like Kalshi, could create some pressure in the legal sports betting market.

Which state saw the highest volume of sports betting wagers in 2025?

Bettors in New York wagered a record $26.3 billion in 2025, a nearly 15% increase from 2024.

As Super Bowl LX approaches, it remains to be seen whether the projected betting volume will reach its full potential, or if the factors identified by analysts will lead to a slight downturn. Will the increased competition between sportsbooks and prediction markets reshape the future of sports betting in the United States?