Sydney Sweeney ‘did not get permission’ to hang bras from Hollywood sign for ad stunt, authorities say

Actress Sydney Sweeney, 28, recently found herself at the center of attention following a promotional photoshoot for her upcoming lingerie line, Syrn. The shoot involved climbing the iconic Hollywood sign in Los Angeles, a move that, while permitted for filming, reportedly lacked approval for physical interaction with the landmark itself.

A Nighttime Ascent

Footage obtained by TMZ shows Sweeney scaling the 45-foot-tall letters of the Hollywood sign at night. Dressed in black cargo pants, a hoodie, and a hat, she hung a clothesline displaying pieces from her Syrn lingerie collection before pausing to view and seemingly enjoy the display.

Did You Know? The Hollywood sign was originally built in 1923 and donated to the city of Los Angeles in 1944.

Permits and Potential Charges

While Sweeney’s production team secured a filming permit from Film LA for the location, the Hollywood Chamber of Commerce stated that no permission was granted for climbing or touching the sign. This lack of approval opens the possibility of criminal trespassing or vandalism charges, should the Chamber decide to pursue them.

According to information shared with TMZ, individuals caught climbing or decorating the Hollywood sign are typically arrested. Trespassing can lead to a misdemeanor charge, potentially resulting in a fine of up to $1,000 or even jail time of up to six months.

Security Measures in Place

Despite being located on public land within Griffith Park, the Hollywood sign is considered a restricted area. Security measures include remote surveillance cameras, eight-foot fencing, and motion sensors. The Los Angeles Police and Fire Departments, along with park rangers, routinely monitor the area to deter unauthorized access.

Expert Insight: The incident highlights the complex balance between promotional efforts and the preservation of iconic landmarks. While securing filming permits is standard practice, the additional step of obtaining permission for physical interaction with the sign demonstrates the importance of respecting established protocols and the potential legal ramifications of non-compliance.

Syrn Launch and Funding

Sweeney’s lingerie line, Syrn, is slated to launch on Wednesday, as previewed in a teaser video featuring the actress. The brand is reportedly backed by Coatue, an investment firm whose investors include Jeff Bezos and his wife, Lauren Sánchez.

Frequently Asked Questions

What is the potential penalty for trespassing on the Hollywood sign?

Trespassing on the Hollywood sign can result in a misdemeanor charge, with a potential fine of up to $1,000 or jail time of up to six months.

Did the Los Angeles Police Department initiate an investigation?

According to a statement provided to Fox News Digital, the LAPD has not initiated an investigation, stating that “no crime was committed.”

Who manages the Hollywood sign?

The Hollywood sign is trademarked by the Hollywood Chamber of Commerce and managed by the non-profit Hollywood Sign Trust.

Will the Hollywood Chamber of Commerce pursue charges against Sweeney and her team remains to be seen, and will likely depend on their assessment of the situation and the potential impact on the landmark.