TDK Named Title Partner for 2026 Tokyo E-Prix & Formula E Official Partner

Formula E and technology firm TDK have announced a strategic partnership that will see TDK become the title partner for the 2026 Tokyo E-Prix. This collaboration extends beyond a single event, designating TDK as an official partner for the entire 2025/26 Formula E season.

A New Era for the Tokyo E-Prix

The partnership will transform the Tokyo E-Prix into a nighttime race, scheduled to take place on July 25th and 26th, 2026. This marks a significant evolution for the event, potentially attracting a wider audience and enhancing the spectacle for fans.

Expanding Partnership Benefits

Beyond title sponsorship and branding opportunities at race events – both physical and digital – TDK will also launch a new digital content series. The company will further support Formula E’s sustainable innovation summit, known as Change. Accelerated. Live, and provide behind-the-scenes access to engineering students.

Did You Know? The 2026 Tokyo E-Prix is scheduled to take place over two days, July 25th and 26th.

Jeff Dodds, Chief Executive Officer of Formula E, expressed enthusiasm about the partnership, stating that TDK’s mission aligns with Formula E’s vision. He also highlighted the lasting legacy the collaboration will have on the future of the industry through support for engineering students.

Noboru Saito, Chief Executive Officer of TDK, affirmed the company’s commitment to the automotive sector and its ongoing transformation. TDK aims to be a key partner in future mobility, vehicle electrification, and data-driven intelligence.

Expert Insight: This partnership demonstrates a growing trend of technology companies investing in electric motorsports, recognising the synergy between innovation in racing and advancements in consumer-facing technologies. The focus on engineering students suggests a long-term commitment to developing talent within the electric vehicle space.

Frequently Asked Questions

What is the nature of the partnership between Formula E and TDK?

TDK will serve as the title partner for the 2026 Tokyo E-Prix and as an official partner for the wider 2025/26 Formula E season.

When will the 2026 Tokyo E-Prix take place?

The race is scheduled for July 25th and 26th, 2026, and will be held at night.

What additional initiatives are included in the partnership?

TDK will launch a new digital content series, provide access to Formula E for engineering students, and support the Change. Accelerated. Live summit.

As Formula E continues to grow, how might these types of partnerships shape the future of electric vehicle technology and racing?