Top 14 Rugby: Pennylane Secures Presenting Sponsorship to 2028

French rugby’s Top 14 league has secured its first presenting sponsor for the final stages of its 2025-26 season. The deal marks a significant step for the league as it continues to expand its commercial partnerships.

A New Phase for Top 14

Fintech brand Pennylane will be the presenting sponsor of the Top 14’s final phase through 2028. The concluding portion of the competition will now be officially known as the Pennylane Final Phase. This builds upon an existing three-year agreement between Pennylane and the Top 14, initially signed in September.

Did You Know? The initial agreement between Pennylane and the Top 14, signed at the start of the current season, was valued at $4.5 million by GlobalData Sport.

Expanded Sponsorship Benefits

As presenting partner, Pennylane will receive substantial branding opportunities surrounding the semi-finals and final. These include prominent placement on the match ball, “emblematic field activations,” a dedicated trophy for the Final Phase, and naming rights for the Fan Zone at the final’s venue. The partnership will also extend to digital and editorial content.

The Top 14 Landscape

The Top 14’s post-season involves six teams competing in a bracket that includes quarter-finals, semi-finals, and a championship final. Last season, Toulouse emerged victorious in the final, which took place in June. The league has recently focused on expanding its reach through international media rights agreements, brokered by Two Circles, and a direct-to-consumer streaming service, Top 14 Rugby TV, developed in collaboration with Two Circles and StayLive.

Expert Insight: Securing a presenting sponsor for the final phase demonstrates the Top 14’s growing commercial appeal and its ability to attract investment from outside the traditional rugby sphere. This partnership could set a precedent for future sponsorship deals within the league.

Currently, with 16 rounds completed in the 2025-26 campaign, Toulouse leads the Top 14 standings.

Frequently Asked Questions

What portion of the Top 14 competition will be known as the Pennylane Final Phase?

The last portion of the competition, encompassing the quarter-finals, semi-finals, and final, will be known as the Pennylane Final Phase.

How long does the Pennylane sponsorship agreement last?

The presenting sponsorship agreement between Pennylane and the Top 14 extends through 2028.

What benefits does Pennylane receive as presenting partner?

Pennylane will have branding on the match ball, field activations, a dedicated trophy, naming rights for the Fan Zone, and digital/editorial activations.

As the Top 14 continues to grow its global presence, how might increased commercial investment impact the league’s competitive balance and player development?