U.S. agriculture groups launch campaign backing trade deal with Canada, Mexico

A powerful coalition of U.S. Agricultural groups is actively campaigning to persuade the Trump administration to recognize the economic benefits of the Canada-U.S.-Mexico Agreement (USMCA), also known as CUSMA in Canada, before considering any changes to the trade deal. The effort comes as the agreement faces a critical review in 2026, with the three countries needing to decide whether to renew, renegotiate, or allow it to expire.

Agricultural Industry Mobilizes

Approximately 40 organizations representing farmers, ranchers, food producers and processors have formed the “Agricultural Coalition for USMCA.” Their campaign utilizes advertising, research, and lobbying efforts, focusing on the positive impact the agreement has had on jobs and revenue within the U.S. Agricultural sector. Key targets of this campaign include members of Congress, senior White House officials, and President Trump himself.

Concerns and Uncertainty

This push for support arises amidst considerable uncertainty surrounding the future of USMCA. While President Trump initially signed the agreement, he has repeatedly voiced criticisms over the past year. The agreement currently protects a significant portion of Canadian and Mexican exports from tariffs imposed by the Trump administration.

Did You Know? Canada and Mexico account for roughly one-third of the value of U.S. Agricultural exports worldwide.

Economic Impact Highlighted

The coalition emphasizes the economic advantages of USMCA, releasing an analysis indicating that the agreement has contributed significantly to farmers and rural America. According to the analysis, agricultural and seafood exports to Canada and Mexico generated $149 billion in domestic economic activity in 2024, including $36 billion in wages. The value of these exports has increased by 47% since the agreement’s implementation in 2020, exceeding the 18% growth observed in exports to other global markets.

Potential Scenarios

As the July 1 renewal deadline approaches, several possibilities are being considered. President Trump and his administration have discussed negotiating better terms, creating separate deals with Canada and Mexico, or even withdrawing from the agreement entirely. Any country can withdraw with six months’ notice, a tactic Trump previously employed during the original negotiations.

Expert Insight: The agricultural industry’s campaign underscores the high stakes involved in the USMCA review. The agreement’s continuation, modification, or termination will have significant ramifications for the economic well-being of farmers, rural communities, and the broader U.S. Economy, potentially reshaping North American trade dynamics.

The coalition’s members generally support maintaining the overall framework of USMCA, though some sectors, like the U.S. Dairy industry, seek specific improvements. The current campaign follows December hearings in Washington where various U.S. Industries urged the administration to preserve the trade deal.

Frequently Asked Questions

What is the Agricultural Coalition for USMCA?

It is a group of approximately 40 organizations representing farmers, ranchers, food producers, and processors working to advocate for the benefits of the Canada-U.S.-Mexico Agreement.

What is the deadline for deciding the future of USMCA?

The three countries must decide whether to renew, renegotiate, or let the agreement expire by July 1.

What are some of the potential outcomes being considered by the Trump administration?

The administration has discussed negotiating better terms, creating separate deals with Canada and Mexico, or withdrawing from the agreement altogether.

As the future of USMCA remains uncertain, what role do you believe international trade agreements play in supporting economic stability and growth?