UFL Likely to Retain Its Eight Current Markets

UFL co-owner Mike Repole stated Friday there is an “80 percent chance” the league’s eight markets for the 2026 season will remain the same for 2027, according to Kevin Seifert of ESPN. This follows a period of volatility where three teams were moved from Detroit, Memphis, and San Antonio to Columbus, Orlando, and Louisville after the 2025 season.

Which UFL markets could change for 2027?

While Repole suggests stability is likely, some markets face more pressure than others. Birmingham could be at risk of losing its team after attendance dropped 16 percent in 2026, with only 4,700 fans attending a Week 7 game, according to the report.

The current eight-market roster includes D.C., Birmingham, St. Louis, Houston, Dallas, Columbus, Orlando, and Louisville. Repole is reportedly determined to find the “ultimate ceiling” of the league’s growth potential.

Did You Know? After the 2025 season, the UFL executed a significant market shift by moving teams out of Detroit, Memphis, and San Antonio and into Columbus, Orlando, and Louisville.

What are the expansion plans for the UFL?

Oklahoma City is already confirmed to join the league as an expansion team in 2028. Beyond that, Repole mentioned several other potential markets the league may consider.

Possible future locations include New England, Austin, Raleigh, Queens, New York, New Mexico, Utah, and Boise. Repole also noted Greenville or Charleston, South Carolina, as potential options.

Expert Insight: Samantha Carter notes that the tension between Repole’s 80 percent stability projection and the sharp attendance decline in Birmingham suggests the league may prioritize market viability over consistency if growth targets aren’t met.

Why is the United Bowl facing scheduling challenges?

The 2026 season concludes with the United Bowl this Saturday at 3:00 p.m. ET. However, the league faces a direct conflict with one of its primary owners, Fox, which will televise a World Cup match between Qatar and Switzerland at the same time.

Why Am I Locked In For The 2027 UFL Season With Season Tickets And Locations?

This conflict highlights a recurring challenge for the UFL in tailoring kickoff times to avoid competing with other live sports. The league must balance its broadcast partnerships with the need for maximum visibility.

Frequently Asked Questions

What is the likelihood that the 2026 UFL markets remain for 2027?
According to UFL co-owner Mike Repole, there is an “80 percent chance” the markets will remain the same.

Which city is confirmed for expansion in 2028?
Oklahoma City will join the UFL as an expansion team in 2028.

What attendance trend was reported for Birmingham in 2026?
Attendance in Birmingham dropped 16 percent, with barely 4,700 fans attending the Week 7 game.

Which of the mentioned potential markets would you most like to see join the UFL?