Unilever Sponsors RFEF: Hellmann’s & Skip Back Spanish Football

Spain’s national soccer federation, the RFEF, has announced a new two-year sponsorship agreement with Unilever, a global consumer products company.

A Broadening Partnership for Spanish Soccer

The deal will see Unilever’s Hellmann’s condiments and Skip laundry brands sponsor both the Spanish national men’s and women’s soccer teams. This marks the first sponsorship agreement for the RFEF with a brand in this sector, according to Ramon Plaza, director of the commercial and business development department at the RFEF.

Activating the Sponsorship

To promote the partnership, limited-edition Hellmann’s products will be released, featuring collectible packaging with images of key players from the national teams. The campaign will also focus on local engagement through collaborations with content creators and in-store promotions.

Did You Know? The sponsorship will encompass both the 2026 FIFA men’s World Cup and the 2027 FIFA Women’s World Cup.

Unilever’s Expanding Sports Portfolio

Unilever has been actively increasing its presence in sports sponsorships over the past year. Recent deals include becoming the first dedicated sponsor of women’s cricket for the International Cricket Council and a partnership with the men’s and women’s Rugby World Cup tournaments. The company has also renewed existing partnerships with Arsenal and Manchester City of the English Premier League, and with the NFL in American football.

Expert Insight: Unilever’s strategic expansion into diverse sports sponsorships demonstrates a clear intent to broaden brand visibility and connect with a wider range of consumers through the power of athletic competition.

Hellmann’s and Skip now join the RFEF’s fourth-tier of official collaborators, alongside Nestle, Renfe, Panini, Cabreiroa, and Eneryeti.

Frequently Asked Questions

What brands are involved in this sponsorship?

Unilever’s Hellmann’s condiments and Skip laundry brands are sponsoring the Spanish national soccer teams.

How long is the sponsorship agreement?

The sponsorship agreement between the RFEF and Unilever is for two years.

Which teams will be sponsored?

Both the Spanish national men’s and women’s soccer teams will be sponsored.

As Unilever continues to invest in sports sponsorships, will we see further expansion into new athletic arenas?