Xiaomi confirms imminent launch of its affordable Apple AirTag competitor

Xiaomi is preparing to launch a new tracking device, the Xiaomi Tag, designed to compete with established products like the Apple AirTag. The company has officially announced a launch event in Barcelona on February 28, 2026, where the Xiaomi Tag and the Xiaomi 17 Ultra smartphone will be unveiled alongside other accessories.

A New Contender in the Tracking Device Market

The Xiaomi Tag represents the company’s first significant entry into the “item tracker” category. Prior to the official announcement, details about the device were reportedly revealed through an accidental listing on Xiaomi France. This listing provided key specifications and pricing information, confirming the company’s intention to offer a more affordable alternative to existing trackers.

Key Specifications and Features

The Xiaomi Tag is designed to be lightweight, weighing just 10 grams. It will utilize a CR2032 battery, a common cell type also found in the Apple AirTag and Moto Tag. The device is expected to be 7.2mm thick. According to leaker Roland Quandt, the Xiaomi Tag will be compatible with both Google’s Find Hub and Apple’s Find My services.

Did You Know? The Xiaomi Tag is expected to launch with a price of €17.99 in the EU, which is approximately $21.

However, the initial version of the Xiaomi Tag will not include Ultra-Wideband (UWB) technology, a feature present in the Apple AirTag. Xiaomi reportedly intends to release a UWB-enabled version of the tracker at a later date.

Implications for the Market

The introduction of the Xiaomi Tag could intensify competition in the item tracking market. By offering a potentially more affordable option, Xiaomi may attract consumers who are hesitant to invest in higher-priced trackers. The compatibility with both Google and Apple’s find-my networks could broaden its appeal to users of both ecosystems.

Expert Insight: The decision to initially launch a Xiaomi Tag without UWB suggests a tiered product strategy. This allows Xiaomi to enter the market quickly with a competitively priced device while reserving more advanced features for a future, potentially premium, offering.

The launch event in Barcelona will provide further details on the Xiaomi Tag’s features, global availability, and pricing. It remains to be seen how the device will perform in the market and whether it will successfully challenge the dominance of established players.

Frequently Asked Questions

What is the Xiaomi Tag?

The Xiaomi Tag is a tracking device designed to compete with products like the Apple AirTag. It is Xiaomi’s first attempt at entering this market.

When will the Xiaomi Tag be launched?

The Xiaomi Tag will be launched on February 28, 2026, in Barcelona, alongside the Xiaomi 17 Ultra.

Will the Xiaomi Tag work with both Android and Apple devices?

The Xiaomi Tag is reportedly compatible with both Google’s Find Hub and Apple’s Find My services.

How might the introduction of a lower-priced tracker like the Xiaomi Tag influence consumer behavior in the market for these devices?